7 Ways To Boost Your Social Media

Social media has become an integral part of our daily lives. We use it to stay connected with our friends and family, to share our thoughts and experiences, and to get the latest news and updates. For businesses and influencers, it is a powerful tool to reach and engage with their audience. In fact, it is hard to put together a marketing plan without social media. However, with so many people and businesses on social media, it can be challenging to stand out and get noticed. Here are 7 ways to boost your social media presence and get the attention [...]

By |2023-09-06T15:24:13+00:0009/06/23|Advertising, Content Marketing, Social Media|

Energize Your Personal Brand

In our digital age, personal branding has become a buzzword, but what exactly does it mean? At its core, personal branding is the practice of individuals marketing themselves and their careers as brands. It's your professional reputation, the perception that people have about you based on the way you present yourself online and offline. With the rise of social media and digital platforms, personal branding has become essential for anyone looking to advance in their career, grow a business, or simply make a mark in their industry. Let’s look at how you polish or energize your personal brand. Why Have [...]

By |2023-08-23T14:52:14+00:0008/23/23|Content Marketing, Social Media|

Trends in Content Marketing

Content marketing is the centerpiece of an Inbound marketing strategy. It is the information that keeps customers and prospects engaging with you. Properly executed, Inbound marketing can provide a steady stream of leads and customers. But, how you create and demonstrate your knowledge has changed with time. Understanding the latest trends in content marketing is essential to sharing advice that excites and drives action. Outbound v Inbound Marketing Outbound marketing is all about sending messaging at scale to prospects. While targeting is used, the volume necessary for success insures there will be a lot of waste. Inbound marketing is the [...]

By |2023-08-09T15:33:56+00:0008/09/23|Advertising, Content Marketing|

Improve Your Social Media Presence

We all know that social media is here to stay. And many business owners realize it can play an important role in marketing their business. But, as so many of us are time-impoverished actually using the media can be a challenge. While social media advertising can be very effective, When you improve your social media presence through posting and publishing it can elevate your business to the next level. Improving your social media presence will take a little time. But, with a smart plan and some consistency it will not be a big imposition. And it is worth it. Facebook [...]

By |2022-09-28T14:03:37+00:0009/28/22|Advertising, Content Marketing, Social Media|

5 Ways To Save Money On Advertising

Advertising can be critical to a business’s success. For many businesses, there is no way around it, they need to advertise. But it can also be a substantial expense. Finding ways to advertise cost-effectively is important for every company. Even reducing your ad budget by a few percentage points can really improve the bottom line. If you are looking for 5 ways to save money on advertising, consider the following ideas. Inbound Marketing Start by improving your inbound marketing tactics. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, and then attract [...]

Become A Thought Leader

The term “Thought Leader” has become such a popular buzzword that it is almost cliché. But thought leadership is real and a proven tactic for marketing your business. The title is not given out formally but earned over time. This is not a way to quickly grow your business. Paid advertising will lift your company much faster. However, people and companies who are considered thought leaders will find consistent growth much easier to attain. We generally consider thought leaders to be people who, based on their knowledge and experience in an industry, offer unique guidance, inspire innovation and influence others. [...]

By |2022-04-26T23:04:03+00:0004/26/22|Content Marketing|

6 Cost-Effective Ways To Market Your Business

You do not have to spend a ton of money to market your company. There are a number of cost-effective ways to market your business. Paid media can give you a boost in visibility. But, with the growth of digital advertising there are many channels that allow a firm to self-promote. By making use of these resources on a consistent basis, you can generate greater awareness about your company and increase your overall conversion rates. See which of these make the most sense for you. Social Media You can drive more traffic to your website by staying active on your [...]

By |2022-04-19T22:37:36+00:0004/19/22|Advertising, Content Marketing|

Your About Page

For many businesses the “About” page is an afterthought. Why would people want to read about our company? Because many of us are modest, or don’t think we have compelling information, it is something of a chore we rush through. And, most of us really think about our website in terms of SEO, or how it will rank. However, the About page is often one of the most important pages on a business website. Let’s discuss your About page and how to make it contribute to your company’s success. Why An About Page Think about the times when you would [...]

Great Website Content

When a potential customer visits your website, they are seeking out information about your business. To convert these prospects into sales, the information on your site needs to build trust in your company and answer their questions about your products or services. Does your website have the content that visitors want to read? Everyone can write great website content with some practice. To assist you in developing the kind of compelling information that will boost sales, here are four questions to ask yourself when creating content for your small business website. What Makes You Special First, answer the question, what [...]

By |2021-03-03T20:04:37+00:0003/03/21|Content Marketing, Digital Advertising, SEO|

5 Cost-Effective Ways to Write a Blog With What You Already Have

Blogs are good for your SEO (or so they say) Every marketing guru we know advises business owners to use a website blog to gain traction in Google searches.  They’re not wrong. Blogs can help you increase your web traffic and raise your Google search rankings. They’re also valuable resources for answering the questions that make prospects and customers hesitate before purchasing. However, we’ve found that clients are often resistant to blogging. It’s time-consuming. It’s costly. And it’s hard to come up with original content ideas. But in fact you probably have plenty of material for your blog right [...]

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