5 Ways To Save Money On Advertising

Advertising can be critical to a business’s success. For many businesses, there is no way around it, they need to advertise. But it can also be a substantial expense. Finding ways to advertise cost-effectively is important for every company. Even reducing your ad budget by a few percentage points can really improve the bottom line. If you are looking for 5 ways to save money on advertising, consider the following ideas. Inbound Marketing Start by improving your inbound marketing tactics. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, and then attract [...]

Become A Thought Leader

The term “Thought Leader” has become such a popular buzzword that it is almost cliché. But thought leadership is real and a proven tactic for marketing your business. The title is not given out formally but earned over time. This is not a way to quickly grow your business. Paid advertising will lift your company much faster. However, people and companies who are considered thought leaders will find consistent growth much easier to attain. We generally consider thought leaders to be people who, based on their knowledge and experience in an industry, offer unique guidance, inspire innovation and influence others. [...]

By |2022-04-26T23:04:03+00:0004/26/22|Content Marketing|

6 Cost-Effective Ways To Market Your Business

You do not have to spend a ton of money to market your company. There are a number of cost-effective ways to market your business. Paid media can give you a boost in visibility. But, with the growth of digital advertising there are many channels that allow a firm to self-promote. By making use of these resources on a consistent basis, you can generate greater awareness about your company and increase your overall conversion rates. See which of these make the most sense for you. Social Media You can drive more traffic to your website by staying active on your [...]

By |2022-04-19T22:37:36+00:0004/19/22|Advertising, Content Marketing|

Your About Page

For many businesses the “About” page is an afterthought. Why would people want to read about our company? Because many of us are modest, or don’t think we have compelling information, it is something of a chore we rush through. And, most of us really think about our website in terms of SEO, or how it will rank. However, the About page is often one of the most important pages on a business website. Let’s discuss your About page and how to make it contribute to your company’s success. Why An About Page Think about the times when you would [...]

Great Website Content

When a potential customer visits your website, they are seeking out information about your business. To convert these prospects into sales, the information on your site needs to build trust in your company and answer their questions about your products or services. Does your website have the content that visitors want to read? Everyone can write great website content with some practice. To assist you in developing the kind of compelling information that will boost sales, here are four questions to ask yourself when creating content for your small business website. What Makes You Special First, answer the question, what [...]

By |2021-03-03T20:04:37+00:0003/03/21|Content Marketing, Digital Advertising, SEO|

5 Cost-Effective Ways to Write a Blog With What You Already Have

Blogs are good for your SEO (or so they say) Every marketing guru we know advises business owners to use a website blog to gain traction in Google searches.  They’re not wrong. Blogs can help you increase your web traffic and raise your Google search rankings. They’re also valuable resources for answering the questions that make prospects and customers hesitate before purchasing. However, we’ve found that clients are often resistant to blogging. It’s time-consuming. It’s costly. And it’s hard to come up with original content ideas. But in fact you probably have plenty of material for your blog right [...]

Thought Leadership Today

Thought Leadership is a marketing objective pursued by many in business today. The goal usually is to stand out from one’s peers so that we get increased exposure with others in our industry and drive revenue for our company. It is very easy to get caught up in attempting to elevate oneself but thought leadership today is about much more than ourselves. To be effective you must first benefit your audience. Definition Thought Leadership is more than podcasts, videos and newsletters. It is sharing your unique way of thinking with others. You must guide and offer insight to others. It [...]

Common B2B Marketing Mistakes

Business to Business marketing is becoming increasingly complex. And with so many things to remember mistakes are easier to make. Because the value of a client in B2B is often quite high, advertising errors can be costly. Eliminating common B2B marketing mistakes can save money and increase revenue. The acronym ABM (Account Based Marketing) is often misunderstood. The purpose of ABM is for marketing to work with sales to identify high-value prospects and focus on that segment. The idea is that marketing will generate the kinds of leads the sales team wants. Content and campaigns are dedicated to a specific [...]

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers  to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

Video for Engagement and Conversions

Video has seen a large increase in use since the beginning of the pandemic. But Video was already on the rise prior to the start of shelter-in-place. Many people think of video as a way to introduce a product or service, but smart marketers use video for engagement and conversions. Content creation has much less value if there is no engagement. Video has an advantage over other forms of content because it can entertain and inform. A recent study by Demand Gen said that 73% of respondents had less time for reading and research but were willing to spend 10 [...]

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