7 Link Building Strategies

Link building is one of the most important components of a Search Engine Optimization (SEO) strategy but also one that can be challenging. Backlinks are hyperlinks on the Internet that direct traffic to a website. Google’s goal is to direct search queries to the sites most likely to answer the question that was posed. Backlinks indicate to Google that others value the information on your site. Google considers backlinks in its PageRank, the algorithm that drives Google Search. The greater the number and quality of backlinks, the higher your site will rank. The following are 7 proven link building strategies: [...]

By |2019-11-12T21:49:22+00:0011/12/19|Advertising, Advertising Agency, Backlinks, Google, SEO|

Rank Higher For Less

Every business wants to be at the top of the search engine results page for their business category. But how do you rank higher for less money on Google? With some time and diligence anyone can improve their Google Rank. To be clear, we are talking about organic search or SEO. Businesses who rank highly in SEO do not get there by accident. While some might argue that improving your ranking is all about ego it is really all about business. 97% of all clicks take place on the first page and 55% of all clicks go to the first [...]

By |2019-10-24T17:29:50+00:0010/01/19|Advertising, Backlinks, Content Marketing, SEO|

SEO Tools

In last weeks blog we discussed some of the terms necessary to conduct a thorough SEO (Organic Search) campaign. As we noted, there are a number of components to successful SEO. Fortunately, there are also some very powerful SEO tools that can help in your efforts. Some of these tools are completely free. Others have free versions and more robust paid platforms. If SEO is part of your marketing, whether as an in-house effort or if you are outsourcing to a Digital Agency, you should be utilizing some of these platforms. Google Search Console Another free site from Google that [...]

By |2019-09-17T00:33:59+00:0009/17/19|Advertising, Backlinks, Digital Advertising, SEO|

SEO Terms You Need To Know

For many businesses, SEO (Search Engine Optimization) or organic search is the first building block in their marketing strategy. And for good reason. SEO can be very cost-effective advertising. SEO is always “on”, it does not need to be scheduled. Even if you are out of money it still works. So what do all of those SEO Terms mean and how do they apply to a good strategy? Many SEO experts break organic search into 3 components, On-Site Optimization, Content and Off-Site Authority. The following are some of the terms you need to know in order to develop your SEO [...]

Links, Links and More Links

Spend 20 minutes reading on the Internet  and chances are you will come across a dozen links. A link is code that directs you to another site when clicked. Links are the footnotes and currency of the Internet, allowing readers to know where content came from and helping to rank websites. In other words, links play an important role in SEO. A better understanding of links and how to build them will absolutely increase your SEO rankings. Google has confirmed that high quality content and links are 2 of the 3 most important factors in organic rankings. Google wants each search [...]

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