John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 201 blog entries.

The Resurgence of Audio

It is easy to assume that radio advertising “went away” and is now returning thanks to digital audio. But that would be an oversimplification. Radio never left but it has slowly evolved as listening habits morphed. The resurgence of audio really speaks to varied ways we now consume “radio.” Radio has always had very valuable attributes for advertisers. It appeals to the full spectrum of the population. It is popular with listeners young and old, of all ethnicities and income levels. We trust radio and exhibit loyalty to our favorite stations and personalities. At the same time, how we consume [...]

By John Sadowski|2025-06-04T00:15:05+00:0006/04/25|Advertising Agency, Radio Advertising|

Creating An Omnichannel Presence

My father often said that a “rising tide raises all ships.” I don’t recall it applying to marketing, but it should. In particular, that adage applies to creating an omnichannel presence. People consult multiple media outlets prior to making a decision. Marketing plans that plot a prospect’s journey and integrate messaging and tactics to seamlessly move that person to a conversion are the most successful. Let’s talk about how and why. The Way People Buy Has Changed Today’s consumers don’t use just one platform to make decisions. They move from social media to websites, from podcasts to reviews, and sometimes [...]

By John Sadowski|2025-05-27T18:17:30+00:0005/28/25|Advertising, Advertising Agency, Lead Generation|

Building Trust Through Media

Personal injury attorneys face a tough battle. The market is crowded with competitors. Many firms make similar claims, and your potential clients can't tell them apart. Smart firms help prospects make decisions by building trust through media. Trust matters more for attorneys than most other businesses. Why? People hire personal injury lawyers when they are under duress. They need someone they can rely on. But for many, attorneys are intimidating. If your firm is perceived as trustworthy, your chance of retaining a client skyrockets. Your media and messaging choices directly impact your trustworthiness. There are some clear strategies to convey [...]

By John Sadowski|2025-05-22T12:33:10+00:0005/22/25|Advertising, Lead Generation, Personal Injury Advertising, Personal Injury Attorney Advertising|

Traditional Media Still Matters in the Digital Age

When most people talk about advertising their focus is usually on digital. It’s fast, measurable, and everywhere. But smart advertisers know that traditional media still matters in the digital age. Even in today’s digital world, traditional channels like TV, radio, and billboards deliver results. These platforms reach people in ways that digital ads often can’t. And when paired with digital, they make your media buy stronger and more effective. Let’s explore why traditional advertising still matters and how it helps drive better outcomes. Different People, Different Screens It’s easy to think everyone is online. But not all prospects spend [...]

By John Sadowski|2025-05-14T09:27:34+00:0005/14/25|Digital Advertising, Traditional Advertising|

The Marketing Funnel for PI Attorneys

When it comes to Personal Injury Advertising, many attorneys focus only on getting seen. They want their name on TV, billboards, and online ads. That kind of awareness matters. But if you stop there, you leave too much opportunity on the table. For real advertising success you need to master the marketing funnel for PI attorneys. Lead Generation for personal injury firms takes more than just being visible. It requires moving potential clients from first noticing you to actually hiring you. That’s where the full marketing funnel comes in. A complete Personal Injury Marketing strategy covers every step, from first [...]

By John Sadowski|2025-04-30T12:29:55+00:0004/30/25|Advertising|

Media Convergence – Using Streaming and Traditional TV Together

The way people watch television has changed. What used to be one screen is now many. Viewers watch live news on their TVs, then switch to a streaming app on their phone. For marketers, this shift isn't a problem, it’s an opportunity. Because smart advertising hasn't changed. Multi-media campaigns work better than single platform efforts as they broaden reach and increase frequency. The trick is to master media convergence – using streaming and traditional TV together. Today’s best advertising campaigns don’t choose between traditional TV and streaming. Instead, they use both. By combining Linear TV with OTT and CTV, advertisers [...]

By John Sadowski|2025-04-23T12:36:35+00:0004/23/25|Advertising, Advertising Agency, TV Advertising|

Media Buying Mistakes That Kill Lead Flow

If you're a personal injury attorney, you rely on a steady stream of leads. Without it, your intake stalls. When that happens, the first instinct is often to blame the message. But the real issue may be how and where you're spending your media dollars. You need to look for media buying mistakes that kill lead flow. Personal injury advertising isn’t just about getting noticed. It's about getting results. And that starts with buying the right media in the right way. But when ad buys are rushed or poorly managed, they quietly drain your wallet and kill your lead flow. [...]

By John Sadowski|2025-04-17T09:16:45+00:0004/17/25|Advertising, Lead Generation, Personal Injury Advertising|

Can AI Build a Media Plan

At the start of the year, I tested AI’s ability to build a marketing plan. I hoped it would be fast, smart, and helpful. It was fast—but not that smart. So, I ran a new test. I wanted to know: Can AI build a media plan. I needed to know, can AI build a smart media plan? So we gave AI real client briefs. We also gave it fake ones to test range. And we used the same RFP for each platform. It included goals, audience, geography and budget. In some cases, the AI tools could access client websites for added context. [...]

By John Sadowski|2025-04-10T11:03:59+00:0004/10/25|Advertising, Advertising Agency, Personal Injury Advertising|

Create A Marketing Plan With AI

When ChatGPT burst into our consciousness just over two years ago it promised to revolutionize how humans work, think and live. AI soon became a buzzword that for many signified replacing humans with machines. And like many buzzwords, Artificial Intelligence (AI) is also misunderstood. While it is transformational, it is not a do-everything click a button solve a problem program. So, is it possible to create a marketing plan with AI? AI has impacted marketing, offering tools to automate tasks, analyze data, and generate ideas. Yet, like any technology, it has limitations. Over the next few weeks we will explore [...]

By John Sadowski|2025-01-02T15:09:43+00:0001/02/25|Advertising, Advertising Agency|

The Power of Online Reviews

The Power of Online Reviews: How They Influence Success Much has been made about the impact of AI on marketing. And in many facets of advertising AI can play a role, but online reviews remain the domain of humans. Online reviews are essential to the success of personal injury law firms. They shape how potential clients perceive your firm and play a vital role in hiring decisions. If you want to boost your reputation, drive lead generation, and enhance your personal injury marketing efforts, understanding the power of online reviews is key. Online reviews matter and you need to obtain [...]

By John Sadowski|2024-12-04T21:54:04+00:0012/04/24|Digital Advertising, Lead Generation, Personal Injury Advertising|

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