How Changing Media Habits Impact Legal Advertising
The Evolution of Media Consumption and What It Means for Your Law Firm's Marketing If you want to grow your law firm, you need to understand where your audience is spending time. That used to be simple. TV, radio, and print ruled the land. But media habits have changed fast, and they keep changing. If your strategy doesn’t keep up, your marketing dollars will fall short. Every legal marketer must know how changing media habits impact legal advertising. Today’s legal advertising must meet people where they are. But the challenge is, people are everywhere. From boomers to Gen Z, every [...]