About John Sadowski

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So far John Sadowski has created 112 blog entries.

The Difference Between Branding & Positioning

Branding and positioning are 2 crucial marketing terms. While they relate to one another, they have significant differences marketers need to understand. Every business should think about how they want to be considered by their target market. Begin by determining which markets to serve. And know the competitors in those markets. Then learn what makes each of those competitors different. Finally, companies should discover how they are perceived in their target markets. In order to change people’s perceptions, they will need to know the difference between branding and positioning. This is more than just Advertising. Positioning Positioning means claiming a [...]

By |2021-12-01T14:24:43+00:0012/01/21|Advertising|

Branding and Positioning

You may hear individuals talk about the need to develop your personal brand, or the need to develop a brand name for your law firm. You may likewise listen to some of us talk about the need to position your firm in the marketplace, or what is called positioning. This can seem puzzling. While not the same thing they are related concepts. The difference between branding and positioning.... Branding Let's start with branding. If you consider your brand name, or you consider the brand name of anything, what comes to mind? Think about any well-known brand, whether a retailer, manufacturer [...]

By |2021-12-01T00:48:47+00:0011/29/21|Advertising|

Personal Injury Attorney Video ROI

Video marketing is all the rage these days. And with good reason, people like to watch video. Yet, many Personal Injury Attorneys are not sure if it is right for them. The idea of creating video can seem daunting. While creating a good video is more expensive than writing a blog it does not have to be as expensive as a national Television commercial. But Personal Injury Attorney video ROI is so strong it should convince any firm involved with advertising to jump in. People like to watch video. Most of us have noticed the increase in the number of [...]

4 Steps to Review Your Google Ads

Advertising is not a “set it and forget it” exercise. Whether the advertising is digital or traditional it should be reviewed regularly. When constructing an ad campaign, we usually begin with “big picture” concepts such as the objective and strategy. The review process is often the reverse. Start with the details and work backwards towards the objective to see if everything still aligns. Some advertising platforms require more regular review, and Google is one of them. We recommend 4 steps to review your Google Ads. There are no warning lights or sirens when advertising is not working correctly. Without regular [...]

By |2021-11-17T13:32:11+00:0011/17/21|Google, SEM|

Guaranteed First Page Google Rankings

We all want to be first. The best at what we do. Recognized as a leader. In business, being first means our company will be more profitable. And when we hear an offer for guaranteed first page Google rankings it sounds very attractive. Most of us know that if you are ranked on page 2 or below the chances of a prospect finding us are slim. But are guaranteed first page Google rankings for real? When discussing first page rankings we are talking about the position on a Search Engine Results Page (SERP) that occurs organically. This is not a [...]

By |2021-11-10T13:46:20+00:0011/10/21|Advertising, Google, SEO|

Inbound V Outbound Marketing

You have heard that Google and Facebook are competitors. Corporately, that may be true. They each compete for ad dollars. But smart marketers know both can be used successfully together. Similarly, Inbound and Outbound marketing are portrayed as competitors. They each have their strengths and weaknesses.  In reality, they are two marketing strategies that work very well together. Instead of Inbound v Outbound marketing brands need to think about Inbound And Outbound marketing. Outbound Marketing Outbound marketing is any messaging that is pushed out to an audience. Many consider outbound disruptive because the audience did not ask for it. All [...]

By |2021-11-03T12:34:27+00:0011/03/21|Advertising|

Current Advertising Trends

A year ago we were in the midst of a global pandemic, locked down, awaiting a chaotic presidential election and the hoped for arrival of a vaccine. The past year has certainly been eventful. As marketers we had to adapt to the “new normal” of a changed world, rethinking our strategy, audiences, and delivery. The advertising landscape has evolved rapidly and continues to do so. The following are some of the current advertising trends we have been watching and implementing for our clients. AI and Programmatic Artificial Intelligence (AI) and Programmatic advertising are not new. However, they have become much [...]

By |2021-10-27T13:17:49+00:0010/27/21|Advertising|

The Most Important Google Ads Metrics

Google Ads can be a very effective and efficient way to advertise. However, when done wrong it can also be wasteful and expensive. To put yourself on the path to success you must know the most important Google Ads metrics. If you understand what to measure, then determining what to optimize is easy. KPI's For the purpose of definition, what we are really talking about are Key Performing Indicators or KPI’s. KPI’s are the metrics that get you to your objective. Metrics themselves are just performance numbers that may or may not indicate progress. As an example, an increase in [...]

By |2021-10-20T13:21:55+00:0010/20/21|Digital Advertising, Google, SEM|

Video and Outdoor Advertising

Last week’s blog explored the value of using video in a marketing campaign. The ROI of video is undeniable. Video is also remaking the oldest advertising media, Outdoor. People have been using signs since the caveman. As a means of advertising outdoor has influenced consumers since they traveled on horseback. Now digital Outdoor advertising is using the most sophisticated marketing tools to impart messaging. Video and Outdoor advertising are a perfect match. What Is Outdoor Outdoor Advertising or Out-of-Home (OOH) is just that. Any advertisement that reaches a person outside the home. Outdoor takes many forms, from highway billboards, to [...]

The ROI of Video

Video marketing is all the rage these days. And with good reason, people like to watch video. Yet, many marketers are not sure if it is right for them. The idea of creating video can seem daunting. While creating a good video is more expensive than writing a blog it does not have to be as expensive as a national Television commercial. But the ROI of video is so strong it should convince anyone involved with advertising to jump in. People like to watch video. Most of us have noticed the increase in the number of videos on the internet. [...]

By |2021-10-06T14:18:04+00:0010/06/21|Advertising, TV Advertising, Video Marketing|
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