Video for Engagement and Conversions
Video has seen a large increase in use since the beginning of the pandemic. But Video was already on the rise prior to the start of shelter-in-place. Many people think of video as a way to introduce a product or service, but smart marketers use video for engagement and conversions. Content creation has much less value if there is no engagement. Video has an advantage over other forms of content because it can entertain and inform. A recent study by Demand Gen said that 73% of respondents had less time for reading and research but were willing to spend 10 [...]