Thought Leadership Today

Thought Leadership is a marketing objective pursued by many in business today. The goal usually is to stand out from one’s peers so that we get increased exposure with others in our industry and drive revenue for our company. It is very easy to get caught up in attempting to elevate oneself but thought leadership today is about much more than ourselves. To be effective you must first benefit your audience. Definition Thought Leadership is more than podcasts, videos and newsletters. It is sharing your unique way of thinking with others. You must guide and offer insight to others. It [...]

Common B2B Marketing Mistakes

Business to Business marketing is becoming increasingly complex. And with so many things to remember mistakes are easier to make. Because the value of a client in B2B is often quite high, advertising errors can be costly. Eliminating common B2B marketing mistakes can save money and increase revenue. The acronym ABM (Account Based Marketing) is often misunderstood. The purpose of ABM is for marketing to work with sales to identify high-value prospects and focus on that segment. The idea is that marketing will generate the kinds of leads the sales team wants. Content and campaigns are dedicated to a specific [...]

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers  to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

Video for Engagement and Conversions

Video has seen a large increase in use since the beginning of the pandemic. But Video was already on the rise prior to the start of shelter-in-place. Many people think of video as a way to introduce a product or service, but smart marketers use video for engagement and conversions. Content creation has much less value if there is no engagement. Video has an advantage over other forms of content because it can entertain and inform. A recent study by Demand Gen said that 73% of respondents had less time for reading and research but were willing to spend 10 [...]

Focus on Your Internal Brand

First Lady Eleanor Roosevelt famously declared: “A woman is like a tea bag – you can’t tell how strong she is until you put her in hot water.” The same may be said of brands and companies in times of crisis: You can’t tell how strong your internal brand is until you make it survive a crisis. The devastating COVID-19 pandemic, which continues to ravage the globe and upend daily life, has many consumers and clients thinking less about brands, and more about personal health and finances. But that doesn’t mean that branding should all but cease. The following are reasons [...]

Brand Partnerships – Grow Your Business In Any Economy

Brand partnerships are a great way to build business in any economy. Properly constructed, all the participants gain. It is often difficult to gain brand traction for Small and Mid-sized businesses (SMB’s) so working with other compatible brands can boost awareness faster and more cost-effectively. A brand partnership is a mutual agreement between two or more businesses or organizations. Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services. Brands can help each other through a variety of ways, advertising tie-ins, content, social media, promotions and so much more [...]

By |2020-04-15T20:10:17+00:0004/15/20|Advertising, Content Marketing|

Stay At Home SEO

Many businesses are now operating remotely. And in some cases, there is much less to do. This provides businesses with the opportunity to work on their own business, in particular marketing. As some marketing budgets may be reduced the value of Search Engine Optimization (SEO) is even greater. SEO is the process of increasing your website’s ranking for the purpose of getting more traffic to your site. The volume of searches may have shifted but Google is continuing to rank websites. Why not work on your SEO while you are at home? Why SEO One of the advantages of SEO is [...]

Advertising Messaging Today

While I am guardedly optimistic the Coronavirus will not gravely impact our country long-term, it is hard not to recognize what a challenging environment we live in. For advertisers, it is even more challenging. Many companies have seen sales fall severely. At the same time, most marketers realize that ceasing advertising is not the smart alternative. The goal is to create advertising messaging today that understands the sensitivities of the moment, does not appear opportunistic and strikes a tone that conveys optimism. We will review some current ads that are successful as well as a couple that are not. Advertising [...]

Is It Time For A Message Audit?

With tax time fast approaching, many businesses bring in accountants to audit their books and ensure compliance so that their financials are in order. It’s probably something you don’t even think about because it’s part of your annual process. Not to mention you understand how important that is to your business. But when was the last time you took a look at your messaging to ensure it truly and accurately reflected who you are and what you do? From your website and social channels to emails and marketing materials, you’d be surprised how fast content gets stale and no longer [...]

By |2020-01-28T20:49:49+00:0001/28/20|Advertising, Content Marketing|
Go to Top