Dayparting TV and Radio Buys for Maximum Impact
If you watch as seasoned fisherman, you realize they don’t throw their line anywhere and they don’t come out to fish at just any time. They know that fish bite at specific times in specific place. Advertising is the same, when your message runs can be just as important as what it says. Experienced media buyers know that dayparting TV and Radio Buys for maximum impact means placing your ads when and where the audience is most receptive and likely to take action. Many campaigns with strong creative still underperform. Why? Because they overlook timing. If you’re not aligning your [...]