Ethics in Advertising Data

Cyber-security, data breaches and failure to protect data are big news. It is not confined to the finance world. Facebook recently paid huge fines for how it collected data and with whom that data was shared. They are not alone for intense scrutiny. Data is extremely important in advertising/media and its’ value will continue to grow. At the same time the public is increasingly aware of how data is used and misused. For marketers, ethics in advertising data is of paramount concern. Consumers are over-whelmed with advertising. Because of that, they are particular about what they engage with. By using [...]

By |2022-11-23T13:31:34+00:0011/23/22|Advertising|

Create The Perfect Media Plan

The popular axiom in business is that a failure to plan is a plan to fail. This phrase is attributed to the wise sage Benjamin Franklin and is true in many areas of life, including advertising. If you are going to put your company’s hard-earned resources into marketing, it should be done thoughtfully. Advertising can be a valuable component to a business’s success. It can also drain your coffers. To ensure success when promoting your organization, create the perfect media plan. What Is A Media Plan? Media planning is the process by which marketers determine how, when, and where an [...]

By |2022-10-25T19:36:11+00:0010/25/22|Advertising, Advertising Agency|

Radio Reimagined

Not long ago we discussed how TV advertising has evolved to remain a powerful media for marketers. Well, Radio Advertising has been doing the same. Just as traditional media like Outdoor and TV have become more digital, so has radio. And with digitalization, there are more varied opportunities for radio to become part of a media plan. The new tactical uses of radio is what we call Radio Reimagined. As one of the earliest media forms radio was supposed to be replaced by “talking” movies. Then television and of course music television should have eliminated the need for radio. But [...]

By |2022-10-12T13:06:18+00:0010/12/22|Advertising, Radio Advertising|

Improve Your Social Media Presence

We all know that social media is here to stay. And many business owners realize it can play an important role in marketing their business. But, as so many of us are time-impoverished actually using the media can be a challenge. While social media advertising can be very effective, When you improve your social media presence through posting and publishing it can elevate your business to the next level. Improving your social media presence will take a little time. But, with a smart plan and some consistency it will not be a big imposition. And it is worth it. Facebook [...]

By |2022-09-28T14:03:37+00:0009/28/22|Advertising, Content Marketing, Social Media|

Improve Website Bounce Rate

Bounce rate is an indicator that people are not always getting what they want on your website. You can’t please everyone all the time. But, it is important to keep people engaged on your website. Not only does website engagement build your brand, a high bounce rate can negatively impact your SEO. Several factors can affect bounce rate. Some are technical, some are design and others are content related. There are a number of strategies you can adopt to improve website bounce rate. What Is Bounce Rate Google defines bounce rate as “a single-page session to your site”. “In Analytics, [...]

By |2022-08-23T16:11:43+00:0008/23/22|Advertising, Digital Advertising, SEO|

Re-Imagining TV Advertising

For years, we have been hearing that TV advertising is dying. In some reports, already dead. Yet, we believe TV advertising is alive and well, maybe doing better than ever. The reason TV advertising is doing so well is the very reason that people say it is dying, there are so many platforms available with such great targeting. Now it is just a matter of re-imagining TV advertising, not writing it off. The Power of TV TV still has unparalleled reach. It touches more people worldwide than any other content-based media. Currently, more than 120 million American homes have a [...]

By |2022-08-09T15:13:36+00:0008/09/22|Advertising, TV Advertising|

Attribution Modeling – How It Works

If you have spent any time in advertising, you are probably familiar with the term “Optimization”, the process of improving advertising results. Logically, improving the process involves reviewing data and drawing conclusions. But how the data is interpreted affects the optimization. Are all clicks created equal or are some more valuable than others? Are site visits driven by TV ads better than social media traffic? That is where attribution modeling comes in. How clicks are valued greatly affects optimization. We explain Attribution modeling and how it works. What is attribution modeling Most paths to purchase are not a straight line. [...]

By |2022-07-14T13:04:52+00:0007/14/22|Advertising|

5 Ways To Save Money On Advertising

Advertising can be critical to a business’s success. For many businesses, there is no way around it, they need to advertise. But it can also be a substantial expense. Finding ways to advertise cost-effectively is important for every company. Even reducing your ad budget by a few percentage points can really improve the bottom line. If you are looking for 5 ways to save money on advertising, consider the following ideas. Inbound Marketing Start by improving your inbound marketing tactics. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, and then attract [...]

5 Steps To Build Your Brand

Businesses are always looking for ways to differentiate themselves from their competitors. Most companies know they should have a brand, but they are not sure what that means and how to do it. Whether you are planning an elaborate advertising campaign or just want an informative website, a brand is essential. The following are 5 steps to build your brand, one that reflects your unique business. What is a Brand Start by learning what a Brand means. “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those [...]

By |2022-06-16T14:43:36+00:0006/16/22|Advertising|

Advertising Acronyms and Jargon

Many businesses have acronyms as part of their lexicon. But the advertising industry revels in new acronyms and terminology, like it is a secret code or an opportunity to show you belong. As digital marketing grows the development of new jargon grows as well. The following are some of the basic and more important advertising acronyms and jargon:   CPM(Cost per Thousand) The cost to reach 1,000 people in the target demo. As an example if an ad cost $500 and reached 1000 people in our target audience then the CPM is $500. Contextual Targeting Selecting audiences based on the [...]

By |2022-06-03T12:55:46+00:0006/03/22|Advertising, Digital Marketing|
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