Multi-Platform Advertising

There is an old expression which states that a rising tide raises all ships. It is a statement that also applies to a good multi-platform advertising campaign. Mixing media that complement one another will yield results greater than the sum of the parts. We have always found that using Pay-per-Click(PPC) with SEO is a great combination. But what happens when we add in social media advertising and email marketing? Search Engine Optimization Search Engine Optimization or SEO is the process of optimizing your website so that it shows higher on the Search Engine Results Page (SERP). You cannot enhance your [...]

By |2022-05-17T20:32:53+00:0005/17/22|Advertising, Digital Advertising|

How To Hire An Advertising Agency

A business owner who is not sure they want to handle their own advertising should consider hiring an Advertising Agency. Some reasons to hire an agency may include a plateau in business or an increase in competition. The complexity of modern advertising may be too much to keep up with. Perhaps your                          messaging sounds the same as the competition and needs a new approach. But which agency should a business owner hire? Questions Before You Hire Before retaining an agency start with an understanding of your needs. Are [...]

Build The Perfect Landing Page

Many a digital marketer has put in hours of time identifying their target audience, creating ads or content to entice that audience, and then seen their efforts fail. Most of the time the assumption is that there was a problem with the advertising. The targeting was wrong, or the ad conveyed the wrong message. Quite often the real culprit is the Landing Page. A good landing page converts, a bad landing page will undermine even the smartest advertising effort. So, to improve results, attempt to build the perfect landing page. Design For the Perfect Landing Page When designing a landing [...]

Programmatic Advertising For Everyone

When executing an advertising plan the single largest expense is usually media. Often, the media budget dwarfs the spend on strategy, creative etc. And if the media does not hit the target audience at the right time and with enough frequency then the best creative in the world will not save the advertising campaign. Today, a large portion of the media is digital marketing, which usually means programmatic advertising. Programmatic advertising has changed digital marketing success rates and gets better every day.  But what is programmatic and is programmatic advertising for everyone? What is Programmatic? Programmatic advertising is the use [...]

Conversion Optimization Thru Phone Calls

Optimizations, the process of improving advertising efficiency, are usually made based on data from advertising dashboards on Facebook or Google Ads, or from an attribution platform such as Google Analytics. But for many businesses, the phone is a major conversion tool. In some service industries more than 50% of conversions are made via phone. That is a substantial opportunity. By using a quality call tracking solution, you can perform sophisticated conversion optimization thru phone call results. Smartphone Usage The landline is a dying entity in American homes. Homes without a landline in the US outnumber those that do have a [...]

Do Impressions Matter

When we first began Digital Marketing, impressions were everything. For almost the first two decades of digital advertising impressions were the gold standard, with clicks and click-through-rates right behind. But as digital advertising has become more sophisticated marketers are looking for KPI’s that are closer to the outcome they need. It begs the question, do impressions matter? Traditional Advertising Measurement For years media was measured by estimates of how many people read a publication based on circulation rates and what we perceived were “pass-along” rates. The number of people who read a single issue. (think People Magazine in the doctor’s [...]

By |2022-01-12T14:13:12+00:0001/12/22|Digital Advertising, Digital Marketing|

Trends in Digital Advertising

Digital marketing continues to evolve, and 2022 will be no exception when it comes to changing advertising trends. Digital ad spend is growing tremendously and will continue to do so. Banner ads, social media ad campaigns, video ads, and pay-per-click advertising are all part of the digital advertising landscape—a field that grows more crowded by the day. Of note is that global ad spending declined in 2020 by 4.2% to $569 billion. Out of that, traditional media (print, broadcast) was $233 billion, an 18% drop from 2019. But digital media spend grew by 8% to $336 billion. Digital also had [...]

The Most Important Google Ads Metrics

Google Ads can be a very effective and efficient way to advertise. However, when done wrong it can also be wasteful and expensive. To put yourself on the path to success you must know the most important Google Ads metrics. If you understand what to measure, then determining what to optimize is easy. KPI's For the purpose of definition, what we are really talking about are Key Performing Indicators or KPI’s. KPI’s are the metrics that get you to your objective. Metrics themselves are just performance numbers that may or may not indicate progress. As an example, an increase in [...]

By |2021-10-20T13:21:55+00:0010/20/21|Digital Advertising, Google, SEM|

Video and Outdoor Advertising

Last week’s blog explored the value of using video in a marketing campaign. The ROI of video is undeniable. Video is also remaking the oldest advertising media, Outdoor. People have been using signs since the caveman. As a means of advertising outdoor has influenced consumers since they traveled on horseback. Now digital Outdoor advertising is using the most sophisticated marketing tools to impart messaging. Video and Outdoor advertising are a perfect match. What Is Outdoor Outdoor Advertising or Out-of-Home (OOH) is just that. Any advertisement that reaches a person outside the home. Outdoor takes many forms, from highway billboards, to [...]

Voice Activated Search – It’s Real

Some aspects of Artificial Intelligence seem a little Star Trekky, something that might be feasible on TV but not in real life. But do not treat voice activated search as a surreal fantasy from the future, because it is here now. And voice activated search is real. What seemed like a sci-fi gimmick is now part of everyday life and your business had best be prepared. Voice Activated Search is Growing Data suggests that about 55 million American households will own a smart speaker whether it be Amazon Alexa, Google Home or another brand by 2022. And then of course [...]

By |2021-06-09T15:51:48+00:0006/09/21|Advertising, Digital Advertising, SEO|
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