Driving Traffic with Paid Search
Paid search is not used by every personal injury attorney. It should be. Paid search drives more traffic to landing pages and websites. More traffic means more potential clients. These ads appear at the top of search results. They can drive immediate traffic to your site and quickly increase conversions. Driving traffic with paid search consistently delivers results. Understanding Paid Search Campaigns Paid search campaigns involve buying ad space on search engines such as Google. When someone searches for related terms, your ad appears. You only pay when someone clicks on the ad. Hence the term, Pay Per Click (PPC). [...]