Competitive Media Analysis: Learn From Your Competitors   We visited the New York Public Library on a school field trip when I was a young lad. I was surprised to learn the lions in front of the library had names, Fortitude and Patience. Those are principles every business should have. And inside the library is an even more powerful trait every business owner should possess: knowledge. Knowledge is especially important when it comes to a  Competitive Media Analysis. It is all too easy to see a competitor do something and think you need to do that as well. The wiser [...]

Referrals are a great way to build a business. And many successful businesses have been started through referrals. But what happens when referrals stop increasing? Where does the next stage of growth come from? Each of us wants to be the most effective networker possible. But every individual and every company hits the referral ceiling. Like many people I enjoy networking. It breaks up the routine, provides social interaction and allows me to talk shop with prospective clients. However, it can be tiring. And doing it effectively takes time. How many events can you attend before it impacts your ability [...]

Social media has changed how law firms attract clients. Today, people expect to meet a firm online before they make a call. If your firm isn’t visible, you will lose leads you never saw. That is where a good social media plan comes in. Properly executed personal injury law firms can build trust and leads with social media For personal injury practices, the trust barrier is critical. People usually don’t instantly hire a lawyer after an accident. They research, compare, and check credentials first. Social media can close that gap. How social media works Social platforms use algorithms to decide [...]

It is very easy for us to fall into a pattern of behavior. As an advertising agency, doing the same thing repetitively because it worked can be a dangerous pattern. Especially in a business such as personal injury, which is so competitive. Instead of adapting and growing, we get stuck in a comfort zone. To break the cycle, examine other verticals. Learn how they structure advertising for maximum results. Today we will look at what personal injury attorneys can learn from eCommerce ad strategies. Whether or not you ascribe to the belief you can’t see the forest from the trees, [...]