Video and Outdoor Advertising

Last week’s blog explored the value of using video in a marketing campaign. The ROI of video is undeniable. Video is also remaking the oldest advertising media, Outdoor. People have been using signs since the caveman. As a means of advertising outdoor has influenced consumers since they traveled on horseback. Now digital Outdoor advertising is using the most sophisticated marketing tools to impart messaging. Video and Outdoor advertising are a perfect match. What Is Outdoor Outdoor Advertising or Out-of-Home (OOH) is just that. Any advertisement that reaches a person outside the home. Outdoor takes many forms, from highway billboards, to [...]

8 Reasons to Use Outdoor Advertising

When considering possible advertising media most advertisers do not immediately think of Outdoor Advertising (also known as Out-of-Home or OOH) for their business. And yet, Outdoor is ubiquitous, touching almost everyone every day. So why should you use Outdoor? Consider the following 8 reasons to use Outdoor Advertising: The Reasons: 1) Outdoor reaches 99% of consumers on a typical day. That is higher than any major advertising medium. 2) Out-of-Home costs less. OOH has the lowest average cost per 1,000 impressions of all major media. 3) According to Nielsen OAAA, Outdoor has the highest ad recall rate. 67% of consumers [...]

Outdoor Advertising Can Work for You

Outdoor advertising is a great way to reach people where they live, work and play. Many people associate outdoor advertising as just billboards. Yes, the hard-working billboard is still going strong, but we are here to tell you that outdoor advertising is more than just billboards. The world of outdoor consists of different types of signage that are on or in buses, taxis and subways. Industry specialists refer to outdoor advertising as Out-of-Home (OOH) and it spans the gamut from airports, supermarkets and stores, to sporting arenas and gyms. And the sky is the limit when it comes to size, [...]

By |2018-11-26T21:31:54+00:0003/21/18|Advertising, Outdoor Advertising|
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