You do not have to spend a ton of money to market your company. There are a number of cost-effective ways to market your business. Paid media can give you a boost in visibility. But, with the growth of digital advertising there are many channels that allow a firm to self-promote. By making use of these resources on a consistent basis, you can generate greater awareness about your company and increase your overall conversion rates. See which of these make the most sense for you.

Social Media

You can drive more traffic to your website by staying active on your social media pages. Determine the platforms that are most popular with your target audience. Be sure to link to your website and blog posts and end with a call to action that drives users to click your links. By adding hashtags with related keyword phrases, you can reach more users than those who are currently following your pages.

Blog Page

If your site does not have a Blog, start one. Posting on a regular basis is a great free way to increase your business’s presence online. Blog about the most important parts of your business in an informational tone. Determine the keywords most valuable to your business. Make use of those keyword phrases in your writing and use other good SEO practices. If you do, your blog pages will appear at the top of more search results, driving more traffic to your website.

Email Marketing

Email marketing is another free or low-cost resource that can help you grow your business. Most commercial businesses also use email marketing to reduce churn, but you may not see many opportunities to bring back former clients. Still, you can keep past clients informed about your operation’s activities and services. If you generate your own email list, this is a free service that will only cost the time it takes to write a weekly or monthly newsletter. Otherwise, there are services that will sell you email lists for small fees.

Video Content

Video is the most popular way to consume content on the internet. If you’re not consistently making videos and sharing the links for them on your social media pages, you’re failing to take advantage of a tremendous free marketing resource. Keep your videos related to your company, but focus them on trending issues and topics for a better view count. Just as your blog focuses on the most important parts of your business, videos should as well.


Establishing relationships with business colleagues who can refer you can be invaluable. While many networking groups charge a fee, they are often nominal. Look for niche-specific groups and meetups in your area. Find organizations that have possible referral partners and then establish yourself as a knowledgeable trusted member.


Continue to build the number of reviews and testimonials you have. If you provide high-quality service at a fair price your clients will be encouraged to tell others about their experience. This is a great method for generating consistent word-of-mouth advertising. You should make a point to ask your clients to leave a review on your Google My Business page or social media pages. Not only do positive reviews make prospective customers feel good about hiring you, they help with SEO.

Cost-Effective Ways To Market Your Business

Not all of these cost-effective ways to market your business will be right for you. For an established business, there may not be enough time to undertake all of these tactics. You may find that it is cheaper to outsource your marketing than doing it yourself. But, if your company is young and resources more precious, than ramping up marketing in-house may be the best option.