Create The Perfect Media Plan

The popular axiom in business is that a failure to plan is a plan to fail. This phrase is attributed to the wise sage Benjamin Franklin and is true in many areas of life, including advertising. If you are going to put your company’s hard-earned resources into marketing, it should be done thoughtfully. Advertising can be a valuable component to a business’s success. It can also drain your coffers. To ensure success when promoting your organization, create the perfect media plan. What Is A Media Plan? Media planning is the process by which marketers determine how, when, and where an [...]

By |2022-10-25T19:36:11+00:0010/25/22|Advertising, Advertising Agency|

6 Secrets Your Digital Agency Isn’t Sharing

Hiring an advertising agency is a big step for many businesses. This is especially true when hiring a digital agency. There are many different components to digital advertising, search, social, display, video etc. And, there is the technical side to digital starting with website development.  As you go through the process of considering who will help you with this critical task be aware of these 6 secrets your digital agency isn’t sharing. Your Project is Being Outsourced When we hire an agency, we assume that all of the work will be done by that agency. That is not always the [...]

By |2022-07-28T14:13:32+00:0007/28/22|Advertising Agency, Digital Marketing|

7 Link Building Strategies

Link building is one of the most important components of a Search Engine Optimization (SEO) strategy but also one that can be challenging. Backlinks are hyperlinks on the Internet that direct traffic to a website. Google’s goal is to direct search queries to the sites most likely to answer the question that was posed. Backlinks indicate to Google that others value the information on your site. Google considers backlinks in its PageRank, the algorithm that drives Google Search. The greater the number and quality of backlinks, the higher your site will rank. The following are 7 proven link building strategies: [...]

By |2022-04-11T23:10:47+00:0004/12/22|Advertising, Advertising Agency, Backlinks, Google, SEO|

How To Hire An Advertising Agency

A business owner who is not sure they want to handle their own advertising should consider hiring an Advertising Agency. Some reasons to hire an agency may include a plateau in business or an increase in competition. The complexity of modern advertising may be too much to keep up with. Perhaps your                          messaging sounds the same as the competition and needs a new approach. But which agency should a business owner hire? Questions Before You Hire Before retaining an agency start with an understanding of your needs. Are [...]

Conversion Optimization Thru Phone Calls

Optimizations, the process of improving advertising efficiency, are usually made based on data from advertising dashboards on Facebook or Google Ads, or from an attribution platform such as Google Analytics. But for many businesses, the phone is a major conversion tool. In some service industries more than 50% of conversions are made via phone. That is a substantial opportunity. By using a quality call tracking solution, you can perform sophisticated conversion optimization thru phone call results. Smartphone Usage The landline is a dying entity in American homes. Homes without a landline in the US outnumber those that do have a [...]

Radio – Terrestrial or Streaming

Many of us think of Radio as the media that we listen to in our cars. And Streaming audio is what we listen to on our phone. While there are differences between the two, radio - terrestrial or streaming, are both effective ways to communicate advertising. If you think radio can deliver your message (it probably can), both should be considered. Why Radio With so many advertising options why consider radio in the first place? Every week more Americans tune to AM/FM radio than any other platform. In fact, 93% of Americans 18+ listen to radio. That is more than [...]

Outdoor Advertising Options

Outdoor advertising—or as it’s often called, out of home (OOH)—is every place and platform outdoors where we see paid ads. There are various kinds of outdoor advertising formats and different reasons to use them. You will learn in this article that there are many Outdoor Advertising options.   Billboards – the granddaddy of outdoor advertising Everyone is familiar with and grew up with billboards, the original OOH format. These increased in popularity with the automobile age, with businesses advertising roadside stands, restaurants, shops, and lodging along America’s highways. In essence, they are giant posters, visible from a distance as cars [...]

You Don’t Need An Advertising Agency

In today’s internet world we can find just about everything online. If you want to learn the first place you go is the Internet. It is the ultimate Do-It-Yourself tool. You can learn to do anything on the Internet, from repairing household appliances to building an atomic bomb (ok, not totally sure on that one). So, why use an Advertising Agency? Because if growing a business is your top priority, using the best services should be a no-brainer. Save Money The most common reason for businesses to keep advertising responsibilities in-house is to save money. Many times, that math doesn’t [...]

By |2021-12-22T00:21:38+00:0012/21/21|Advertising, Advertising Agency|

Why You Need A Media Audit

What is a media audit and why do one? A media audit is the process of determining whether the advertising being bought for your company is achieving your objective and doing so at fair market cost. Media is usually the largest line item in an advertising budget. If it fails to meet your goals or is over-priced it can doom an advertising campaign. Just as you review your finances regularly, you should have a regular media audit. Objective Advertising should start with the end in mind. You need a clear understanding what it is you want to happen. For many [...]

By |2021-06-23T16:35:29+00:0006/23/21|Advertising, Advertising Agency|

Programmatic Advertising – AI Improves Advertising

Programmatic Advertising is the use of automation in buying and selling of media. Programmatic can apply to anything from display to digital out-of-home to connected television. Using Artificial Intelligence (AI) with first and third party data, computers decide which ads to buy and how much to pay for them, often in real time. The advertiser carefully defines their target audience. Marketers can input demographics, behaviors and what they want the prospect to do. Then computers attempt to achieve those goals using data and artificial intelligence(AI). But how does it work? What is Programmatic Advertising In the early days of buying [...]

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