Many marketers believe television no longer drives results. That belief is understandable. People’s media habits have changed. Watching programming on demand is huge. But attention did not disappear. People still watch television daily, often for hours. What changed is how and where they watch. Lead generation marketers need to re-think how they use television advertising. Television advertising still works, when you use it the right way. Smart advertising agencies still use television for Lead Generation. They do not use it blindly. Instead, they plan with intent and discipline. Television works best when it builds demand before capturing it. Expecting instant [...]