Advertising Acronyms and Jargon

Many businesses have acronyms as part of their lexicon. But the advertising industry revels in new acronyms and terminology, like it is a secret code or an opportunity to show you belong. As digital marketing grows the development of new jargon grows as well. The following are some of the basic and more important advertising acronyms and jargon:   CPM(Cost per Thousand) The cost to reach 1,000 people in the target demo. As an example if an ad cost $500 and reached 1000 people in our target audience then the CPM is $500. Contextual Targeting Selecting audiences based on the [...]

By |2022-06-03T12:55:46+00:0006/03/22|Advertising, Digital Marketing|

Build The Perfect Landing Page

Many a digital marketer has put in hours of time identifying their target audience, creating ads or content to entice that audience, and then seen their efforts fail. Most of the time the assumption is that there was a problem with the advertising. The targeting was wrong, or the ad conveyed the wrong message. Quite often the real culprit is the Landing Page. A good landing page converts, a bad landing page will undermine even the smartest advertising effort. So, to improve results, attempt to build the perfect landing page. Design For the Perfect Landing Page When designing a landing [...]

Programmatic Advertising For Everyone

When executing an advertising plan the single largest expense is usually media. Often, the media budget dwarfs the spend on strategy, creative etc. And if the media does not hit the target audience at the right time and with enough frequency then the best creative in the world will not save the advertising campaign. Today, a large portion of the media is digital marketing, which usually means programmatic advertising. Programmatic advertising has changed digital marketing success rates and gets better every day.  But what is programmatic and is programmatic advertising for everyone? What is Programmatic? Programmatic advertising is the use [...]

Your About Page

For many businesses the “About” page is an afterthought. Why would people want to read about our company? Because many of us are modest, or don’t think we have compelling information, it is something of a chore we rush through. And, most of us really think about our website in terms of SEO, or how it will rank. However, the About page is often one of the most important pages on a business website. Let’s discuss your About page and how to make it contribute to your company’s success. Why An About Page Think about the times when you would [...]

Do Impressions Matter

When we first began Digital Marketing, impressions were everything. For almost the first two decades of digital advertising impressions were the gold standard, with clicks and click-through-rates right behind. But as digital advertising has become more sophisticated marketers are looking for KPI’s that are closer to the outcome they need. It begs the question, do impressions matter? Traditional Advertising Measurement For years media was measured by estimates of how many people read a publication based on circulation rates and what we perceived were “pass-along” rates. The number of people who read a single issue. (think People Magazine in the doctor’s [...]

By |2022-01-12T14:13:12+00:0001/12/22|Digital Advertising, Digital Marketing|

Trends in Digital Advertising

Digital marketing continues to evolve, and 2022 will be no exception when it comes to changing advertising trends. Digital ad spend is growing tremendously and will continue to do so. Banner ads, social media ad campaigns, video ads, and pay-per-click advertising are all part of the digital advertising landscape—a field that grows more crowded by the day. Of note is that global ad spending declined in 2020 by 4.2% to $569 billion. Out of that, traditional media (print, broadcast) was $233 billion, an 18% drop from 2019. But digital media spend grew by 8% to $336 billion. Digital also had [...]

Five Facebook Failures

Facebook has a huge audience and tremendous data on that audience to help advertisers. One of the many reasons it is still the leader in social media. Since so many of your clients and prospects use the platform it makes sense to advertise there. As with any advertising media if you use it incorrectly you will waste time and money. The following are five Facebook failures to avoid. Audiences Target the correct Audience. Before you start, create a customer avatar, in other words, build a profile of what your ideal customer looks like. This will include age, gender, interests, behaviors [...]

By |2021-05-27T13:09:17+00:0005/27/21|Advertising, Digital Marketing, Social Media|

How To Generate Powerful Reviews

By now most of us know how influential reviews are in the buying decision of today’s consumer. Many people Search for reviews. According to Podium, a reputation management site, 93% of consumers are influenced by reviews. This is true of B2B purchases as well as B2C. As a business owner, your reputation is one of your most valuable assets. And what potential customers learn about you from reviews has become more important than ever. Learning how to generate powerful reviews impacts your bottom line. A recent study indicated that people read an average of 4 reviews before making a decision. [...]

By |2021-05-19T12:47:17+00:0005/19/21|Advertising, Digital Marketing|

Google Analytics For Better Marketing

Analyze this. Google developed analytics to help web developers understand their site’s traffic. For a business owner, it can tell you which of your marketing channels are working and which are not. Properly set-up Google Analytics (GA) can reliably determine the success of both digital marketing and traditional advertising.  Businesses and agencies alike use Google Analytics for Better Marketing. Source/Medium Start with learning what is driving traffic to your website. The Source/Medium report shows how every advertising channel drives traffic to your website. If you are using traditional media in your mix, create unique URL’s for different media so that [...]

By |2021-03-24T15:49:20+00:0003/24/21|Advertising, Digital Marketing, Google|

Transparency In Advertising

Advertising can seem complicated to the untrained marketer. Certainly, many advertising tasks take years of learning and practice to master. But that does not mean you can’t understand the business, how it functions and become an effective advertiser. A key to becoming successful in the field is transparency in advertising. Even if you know little about advertising ask questions and continue to probe. As Steve Jobs said “Stay hungry. Stay foolish. Never let go of your appetite to go after new ideas, new experiences, and new adventures.”  Approach your advertising education in a similar manner. Don’t be afraid to ask [...]

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