Google Optimizations

Once you have set up a Google Ads account the next step is boost the results. Optimization is the process of improving or getting the most out of your advertising spend. If you are like most of us, advertising dollars are precious. And you want to use your marketing budget as efficiently as possible. There are a number of strategies for optimizing Google Ads. The following are some of our favorites. Google offers two platforms for paid search, Google Ads and Smart Campaigns. The latter is a fully automated search platform with Google providing all of the optimizations through their [...]

By |2022-09-13T17:56:36+00:0009/13/22|Google, SEM|

7 Link Building Strategies

Link building is one of the most important components of a Search Engine Optimization (SEO) strategy but also one that can be challenging. Backlinks are hyperlinks on the Internet that direct traffic to a website. Google’s goal is to direct search queries to the sites most likely to answer the question that was posed. Backlinks indicate to Google that others value the information on your site. Google considers backlinks in its PageRank, the algorithm that drives Google Search. The greater the number and quality of backlinks, the higher your site will rank. The following are 7 proven link building strategies: [...]

Why Your Business Needs Paid Search

Organic search is when consumers type search terms into their browser and the search engines present websites (pages and pages of them) they deem relevant to your search query and other ranking factors. Unless someone types your company’s name or URL into the search bar, they’re going to get countless results related to your search. That is why your business needs paid search. What Is Paid Search Paid search, or search engine marketing (SEM), is part of your company’s advertising budget and yields much different results. You’ve likely heard this referred to as “pay-per-click” (PPC) ad. These search engine ads [...]

By |2021-12-21T17:16:59+00:0012/21/21|Google, SEM|

4 Steps to Review Your Google Ads

Advertising is not a “set it and forget it” exercise. Whether the advertising is digital or traditional it should be reviewed regularly. When constructing an ad campaign, we usually begin with “big picture” concepts such as the objective and strategy. The review process is often the reverse. Start with the details and work backwards towards the objective to see if everything still aligns. Some advertising platforms require more regular review, and Google is one of them. We recommend 4 steps to review your Google Ads. There are no warning lights or sirens when advertising is not working correctly. Without regular [...]

By |2021-11-17T13:32:11+00:0011/17/21|Google, SEM|

Guaranteed First Page Google Rankings

We all want to be first. The best at what we do. Recognized as a leader. In business, being first means our company will be more profitable. And when we hear an offer for guaranteed first page Google rankings it sounds very attractive. Most of us know that if you are ranked on page 2 or below the chances of a prospect finding us are slim. But are guaranteed first page Google rankings for real? When discussing first page rankings we are talking about the position on a Search Engine Results Page (SERP) that occurs organically. This is not a [...]

By |2021-11-10T13:46:20+00:0011/10/21|Advertising, Google, SEO|

The Most Important Google Ads Metrics

Google Ads can be a very effective and efficient way to advertise. However, when done wrong it can also be wasteful and expensive. To put yourself on the path to success you must know the most important Google Ads metrics. If you understand what to measure, then determining what to optimize is easy. KPI's For the purpose of definition, what we are really talking about are Key Performing Indicators or KPI’s. KPI’s are the metrics that get you to your objective. Metrics themselves are just performance numbers that may or may not indicate progress. As an example, an increase in [...]

By |2021-10-20T13:21:55+00:0010/20/21|Digital Advertising, Google, SEM|

More Changes To Google Ads

Everyone knows that change is part of life. And, if you are in Search Engine Marketing (SEM) those changes happen often and sometimes drastically. We have to adapt to changes in the economy, society, behaviors and of course, Google. To some, it may appear that as many disruptions come from Google as all other sources combined. People who use paid search must take all of these changes into consideration. Even if paid search is not part of your marketing, how and why more changes to Google Ads occur is important to understand. Two of the most significant changes Google has [...]

By |2021-09-29T12:58:45+00:0009/29/21|Google, SEM, Social Media|

Facebook or Google? Which One?

The two most popular online advertising sites for the last several years have been Google and Facebook. Each does tens of billions in sales annually. Advertising is the main source of income for their respective companies. Both use an auction style bid process, and both have an ability to target granularly. In the media, they are often portrayed as adversarial, but as a marketer it is not always an “either or” scenario. Google Ads and Facebook have their own strengths and weaknesses, so you can use them separately or together, depending on your objective. Google Ads Google Ads, or paid [...]

Google Analytics For Better Marketing

Analyze this. Google developed analytics to help web developers understand their site’s traffic. For a business owner, it can tell you which of your marketing channels are working and which are not. Properly set-up Google Analytics (GA) can reliably determine the success of both digital marketing and traditional advertising.  Businesses and agencies alike use Google Analytics for Better Marketing. Source/Medium Start with learning what is driving traffic to your website. The Source/Medium report shows how every advertising channel drives traffic to your website. If you are using traditional media in your mix, create unique URL’s for different media so that [...]

By |2021-03-24T15:49:20+00:0003/24/21|Advertising, Digital Marketing, Google|

Pay Less and Rank Higher on Google Ads

One of the most common misconceptions about Paid Search is that the top positions only go to the top bidder. While Google’s paid search placements are done on an auction basis, rankings are determined on a more sophisticated and egalitarian basis, allowing a smart advertiser to pay less and rank higher on Google. You can do this whether you are using an advertising agency or doing it yourself. Ad Rank Google determines the ad ranking of paid search on 3 criteria, the bid amount, the Quality Score of the advertiser and the expected click-through rate. According to Google, Quality Score [...]

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