Advertising and Marketing for PI Law Firms

law firm advertising in NYCImagine your firm has a full pipeline of high-quality personal injury prospects. All of your attorneys are booked handling lucrative cases in Auto, Premises Liability, Construction Accidents and Medical Malpractice. Or your hard-earned advertising dollars could only produce nuisance phone calls and form fills. A prospect that would leave you frustrated and anxious.

Marketing That Wins

You know that most potential claimants think they have a case, but it really takes many leads to secure a good case worth taking. The key to finding strong leads that become valuable personal injury cases is a smart multi-media marketing mix to reach potential claimants at different points along their decision-making journey. Then, mapping that path to conversion so that it can be repeated.

A strong marketing mix generates good PI leads

That’s because people consume media differently, which can be individual and regional preferences. This is why we make data-driven, market-centric recommendations to personal injury attorneys that use a combination of digital and traditional channels. For example:

  • TV is still an excellent vehicle for mass reach and lead generation. TV can take the form of broadcast, cable or streaming.
  • Digital platforms are excellent for tracking lead generation sources (attribution).
    • When someone clicks on a Google ad and fills out a form, we can track that digital lead (and many others) into the PI law firm’s customer relationship management program, while maintaining compliance with all U.S. and EU privacy laws.
    • Digital advertising enables us to zero in on your ideal client, so that when they need you, you are top-of-mind.
    • This enables us to optimize the advertising campaigns that are generating the most leads and PI cases, quickly and easily.
  • Outdoor advertising, whether Billboards or other Out-of-Home is a great branding tool
  • We also know that people who believe they have a serious injury case often like to speak with a live person, which results in a high number of phone calls to PI attorneys’ offices. We use call tracking services to determine which lead source drove the phone call.
  • Based on the data that comes in from these channels, we’re able to make adjustments to our media mix according to consumption and results metrics.

We Make It Easy

At Metro Valley Advertising, we understand the competitive landscape that personal injury law firms operate in, with so many vying for clients. We also know that trying to handle your advertising in house can quickly reveal the complexities of media planning, developing well-branded ad campaigns, marketing across multiple channels, and pulling meaningful metrics that inform decision-making for future advertising efforts.

Working with Metro Valley Advertising means instant stress relief for marketing directors and managing partners who’ve been tackling all of this and experiencing frustration due to lackluster results.

  • We streamline your entire advertising process, from creative development through final media reporting as your single point of contact for all advertising and marketing activities.
  • Through the most updated marketing tactics, technology and channels available, we help law practices develop a more powerful market presence that in turn builds case load and revenues.
  • We understand the value of integrating the right mix of digital and traditional media to reach your target audience effectively.
  • And we’ll help you get greater ROI on your advertising spend with a media plan that optimizes your budget—and with full transparency about where your ad dollars are going.

Digital marketing

Search engine optimization (SEO) and website development and design – help your prospects discover your office organically

  • Search engine marketing (SEM) such as pay-per-click campaigns and keyword bidding
  • Email marketing tailored to your audience and law practice specialty.
  • Video marketing/advertising – streaming video, online video, video for social media
  • Streaming audio – podcasts are becoming an effective way to create a thought leadership platform.
  • Programmatic display –digital ads that appear where your prospects are reading and searching online.
  • Social media marketing – reach out and build your audience on the platforms where your referral sources and clientele are.
  • Content marketing – we’ll develop fresh content for your law firm’s blog, contributor opportunities, and social media.
  • In-app advertising, geo-fencing on mobile – catch potential clients on the go with messaging that’s right for the moment.

“Traditional” advertising

At Metro Valley, we’re not attached to any one type of ad medium, nor do we jump on every new trend. We find that effective campaigns often mean integrating digital marketing platforms with traditional advertising (print and broadcast). And because our advertising roots are planted in media planning and media buying, we know the ins and outs of:

  • Radio and TV advertising—from commercial production to placement, we’ll get your message out to your target audience through terrestrial and satellite broadcast channels.
  • Print advertising – newspapers, magazines, direct mail
  • Out of home (formerly “outdoor”) –. Imagine your law firm’s message on street furniture, transit posters, or city buses. Don’t forget all those LED billboards that enable you to create multiple messages on one display.

Contact us for a consultation on how Metro Valley Advertising can create greater visibility and generate more leads for your mid-sized law firm or personal injury firm.