Blog - Page 14 of 23 - Metro Valley Advertising

Five Facebook Failures

Facebook has a huge audience and tremendous data on that audience to help advertisers. One of the many reasons it is still the leader in social media. Since so many of your clients and prospects use the platform it makes sense to advertise there. As with any advertising media if you use it incorrectly you will waste time and money. The following are five Facebook failures to avoid. Audiences Target the correct Audience. Before you start, create a customer avatar, in other words, build a profile of what your ideal customer looks like. This will include age, gender, interests, behaviors [...]

By John Sadowski|2021-05-27T13:09:17+00:0005/27/21|Advertising, Digital Marketing, Social Media|

How To Generate Powerful Reviews

By now most of us know how influential reviews are in the buying decision of today’s consumer. Many people Search for reviews. According to Podium, a reputation management site, 93% of consumers are influenced by reviews. This is true of B2B purchases as well as B2C. As a business owner, your reputation is one of your most valuable assets. And what potential customers learn about you from reviews has become more important than ever. Learning how to generate powerful reviews impacts your bottom line. A recent study indicated that people read an average of 4 reviews before making a decision. [...]

By John Sadowski|2021-05-19T12:47:17+00:0005/19/21|Advertising, Digital Marketing|

Tik Tok Your New Social Media

Chances are that you have heard of the social media app Tik Tok. Equally likely, if you are reading this blog, you don’t know what the craze is all about. You may have asked someone younger for an explanation. Or, you may have tried it and given up. Whatever the answer, Tik Tok is the hottest social media platform today. And, you should know about it. What Is It TikTok calls itself the “destination for short-form mobile videos.” TikTok is an app for making and sharing quick videos, usually 15 seconds. Hashtags play a large role on the app. Not [...]

By John Sadowski|2021-04-28T12:00:54+00:0004/28/21|Advertising, Digital Advertising, Social Media|

Understanding TV and Radio Ratings

Every TV viewer or radio listener has heard about ratings, and how they rise and fall. As a consumer we may wonder if the ratings to our favorite program continue to fall will they take my show off the air? As a marketer we want to know how the growth or decline in ratings for a radio station will affect our advertising. Ratings impact the cost and effectiveness of our advertising, and also impact the other data we use to create a campaign. Understanding TV and Radio ratings and related data is imperative if we are going to buy them [...]

By John Sadowski|2021-04-21T19:03:04+00:0004/21/21|Advertising, Radio Advertising, TV Advertising|

Why You Need A USP

Unless you have the luxury of being a “one-of-a-kind” business, you need a USP. However, most of us have dozens, even hundreds of competitors who do what we do. That is where a USP – Unique Selling Proposition – comes in. A USP is the expression of what differentiates a business or product from all its’ competitors in the marketplace. It helps the prospective customer understand what you offer that others don’t, and gives them a reason to buy. A good USP forms the core of your advertising message. How Do You Create A USP But how do you get [...]

By John Sadowski|2021-04-14T15:48:19+00:0004/14/21|Advertising|

Programmatic Advertising – AI Improves Advertising

Programmatic Advertising is the use of automation in buying and selling of media. Programmatic can apply to anything from display to digital out-of-home to connected television. Using Artificial Intelligence (AI) with first and third party data, computers decide which ads to buy and how much to pay for them, often in real time. The advertiser carefully defines their target audience. Marketers can input demographics, behaviors and what they want the prospect to do. Then computers attempt to achieve those goals using data and artificial intelligence(AI). But how does it work? What is Programmatic Advertising In the early days of buying [...]

By John Sadowski|2021-04-08T17:27:27+00:0004/08/21|Advertising, Advertising Agency, Digital Advertising|

Facebook or Google? Which One?

The two most popular online advertising sites for the last several years have been Google and Facebook. Each does tens of billions in sales annually. Advertising is the main source of income for their respective companies. Both use an auction style bid process, and both have an ability to target granularly. In the media, they are often portrayed as adversarial, but as a marketer it is not always an “either or” scenario. Google Ads and Facebook have their own strengths and weaknesses, so you can use them separately or together, depending on your objective. Google Ads Google Ads, or paid [...]

By John Sadowski|2021-03-31T16:39:37+00:0003/31/21|Advertising, Digital Advertising, Google, Social Media|

Google Analytics For Better Marketing

Analyze this. Google developed analytics to help web developers understand their site’s traffic. For a business owner, it can tell you which of your marketing channels are working and which are not. Properly set-up Google Analytics (GA) can reliably determine the success of both digital marketing and traditional advertising. Businesses and agencies alike use Google Analytics for Better Marketing. Source/Medium Start with learning what is driving traffic to your website. The Source/Medium report shows how every advertising channel drives traffic to your website. If you are using traditional media in your mix, create unique URL’s for different media so that [...]

By John Sadowski|2021-03-24T15:49:20+00:0003/24/21|Advertising, Digital Marketing, Google|

Transparency In Advertising

Advertising can seem complicated to the untrained marketer. Certainly, many advertising tasks take years of learning and practice to master. But that does not mean you can’t understand the business, how it functions and become an effective advertiser. A key to becoming successful in the field is transparency in advertising. Even if you know little about advertising ask questions and continue to probe. As Steve Jobs said “Stay hungry. Stay foolish. Never let go of your appetite to go after new ideas, new experiences, and new adventures.” Approach your advertising education in a similar manner. Don’t be afraid to ask [...]

By John Sadowski|2021-03-18T13:12:18+00:0003/18/21|Advertising, Advertising Agency, Digital Marketing|

8 Reasons to Use Outdoor Advertising

When considering possible advertising media most advertisers do not immediately think of Outdoor Advertising (also known as Out-of-Home or OOH) for their business. And yet, Outdoor is ubiquitous, touching almost everyone every day. So why should you use Outdoor? Consider the following 8 reasons to use Outdoor Advertising: The Reasons: 1) Outdoor reaches 99% of consumers on a typical day. That is higher than any major advertising medium. 2) Out-of-Home costs less. OOH has the lowest average cost per 1,000 impressions of all major media. 3) According to Nielsen OAAA, Outdoor has the highest ad recall rate. 67% of consumers [...]

By John Sadowski|2021-03-10T17:36:06+00:0003/10/21|Advertising, Advertising Agency, Outdoor Advertising|