SEM Archives - Page 2 of 3 - Metro Valley Advertising

10 Reasons You Should Use Google Ads

We occasionally hear that Google Ads does not work, or that it is too expensive to be worthwhile. Our experience has shown that a properly constructed Ads (Paid Search or SEM) campaign usually provides a positive return on investment. And because it drives consistent quality traffic, Ads deserves consideration for most campaigns. The following are 10 reasons to consider using Google Ads advertising. Are My Customers Really Using Search Engines to Make Buying Decisions? 86% of consumers use the Internet to find a local business (WebVisible survey) Why Use Google Ads Versus Bing or Yahoo? Google owns 71% of [...]

By John Sadowski|2021-02-10T17:19:20+00:0002/10/21|Advertising, Advertising Agency, Digital Advertising, Google, SEM|

Google Ads Maintenance

Like a piece of intricate machinery, a Google Ads account needs regular maintenance. The new year is a great time to review your account to make sure it is running properly. A poorly maintained Ads account will be more expensive to operate and deliver substandard results. The following are some pointers for good account maintenance, guaranteed to improve performance. Keywords Starting at the bottom and working up, review your keywords. Are they all Broad Match, with just a few Phrase and Exact Match thrown in? Too many Broad match keywords will lower your Google Ads Quality Score which will lower [...]

By John Sadowski|2021-01-20T16:11:26+00:0001/20/21|Google, SEM|

B2B Leads With PPC

Business to consumer (B2C) advertisers have long found that Pay-Per-Click (PPC) advertising is a great way to generate leads and customers. For some time Business to Business advertisers (B2B) have resisted PPC. As B2B advertisers have come to recognize that search engines and social media are used by business-people and consumers alike, PPC has grown in popularity. More companies get B2B leads with PPC. It is estimated that over 70% of B2B buyers use search engines when researching their next purchase. Because targeting options are now so refined, using Google and Facebook for lead generation has become more efficient. And [...]

By John Sadowski|2020-10-28T18:32:40+00:0010/28/20|Advertising, Digital Advertising, Digital Marketing, Google, SEM|

Choosing Search or Display

When starting a digital marketing campaign, the question often arises, search or display? Choosing incorrectly can be an expensive mistake. Both search and display are important components of online advertising. But which one is better and how do you choose? Understanding how each works is the first step in selecting the right ad format. When we think of search most of us think of Google. They are far and away the largest search engine. One way to utilize search is by optimizing your website to show better organically. In some cases that is sufficient. But if you are in a [...]

By John Sadowski|2020-10-07T16:25:32+00:0010/07/20|Advertising, Digital Marketing, SEM|

Combining Inbound and Outbound Marketing

A topic of hot debate these days is whether you should use inbound of outbound marketing for your Lead Generation. For those of us in marketing you know that we love to throw around buzz words. That should not be a surprise from a profession that gets people to buy things based on language. In this case, it is more than jargon. Both are legitimate strategies for Lead Generation. Which should you choose? How about combining Inbound and Outbound marketing to maximize results. Outbound Marketing What are Inbound and Outbound marketing anyway? Outbound marketing is what was called “marketing” or [...]

By John Sadowski|2020-09-23T18:42:28+00:0009/23/20|Advertising, Digital Advertising, Digital Marketing, SEM, SEO, Social Media|

Google Quality Score and Your Landing Page

When buying traditional advertising the marketer knows exactly what the cost is and where/when the ad will be seen. That makes using Google paid search (SEM) a challenge for some, because you don’t know when the ad will show or exactly what it will cost. The reason for the price variance is due to Google Quality Scores and Ad Rank. Google Quality Score and your landing page are directly related. The good news is that Quality Score is easily improved. What Is Google Quality Score Google is in the business of giving people what they want. When a person uses [...]

By John Sadowski|2020-09-10T00:10:48+00:0009/10/20|Advertising, Google, SEM|

Google Ads Throughout The Sales Funnel

Google Ads can be a powerful tool for building sales. But, is it best for upper funnel action, mid-funnel or bottom of the funnel? Well, the answer is all three. You can and should use Google Ads throughout the sales funnel. Properly constructed, Google Ads are effective at attracting new site visitors, nurturing mid-funnel prospects and closing interested consumers. Mapping A great way to start with a sales funnel is by mapping the current path to conversion for your business. By reviewing Google Analytics, you can get a picture of how people first come to learn about your product or [...]

By John Sadowski|2020-07-22T16:02:18+00:0007/22/20|Advertising, Advertising Agency, Google, SEM|

Search Engine Marketing(SEM) – Save Money

A good digital marketing agency knows that Google Ads can provide a great ROI for clients. But to do that requires regular optimization. As the economy tightens for many businesses, making their ad dollars go farther has never been more important. Just as agencies regularly optimize their Search Engine Marketing(SEM) campaigns you should too. Search Network Check to see that your search ads are just displayed on the Search network. Google encourages you to serve your ads on their Search and Display networks. This will increase your reach. But, it will also increase the likelihood your ads appear in places [...]

By John Sadowski|2020-04-22T23:46:05+00:0004/22/20|Advertising, Advertising Agency, SEM|

Maximize Your Google Analytics

Google Analytics(GA) is a powerful tool with much to offer, whether you are a Digital Advertising Agency or a small to mid-size business owner. GA accumulates a tremendous amount of data about the traffic to a website. By following the steps outlined below you will get the most out of this free website. Once your GA account is set up add tracking code to every page of your website. It must be on every page or you will not see everything that happens on your site. Many newer sites allow for code to be placed in a header template file, [...]

By John Sadowski|2020-02-13T11:07:02+00:0002/13/20|Advertising, Advertising Agency, Digital Advertising, Google, SEM, SEO|

You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel good about seeking your guidance. Content Marketing can take the form of blogs, e-mails, podcasts, videos, newsletters. It is informational but does not have to directly represent the brand of the writer. Many people think of Content Marketing as only a Search Marketing play, but [...]

By John Sadowski|2019-04-21T23:52:00+00:0004/19/19|Digital Advertising, SEM, SEO|