The one marketing strategy that seems to generate more client reaction than any other is Retargeting, the process of serving ads to people who have visited your site as they surf the Net. Clients are concerned it will appear to be unseemly, as if you are stalking people after they leave your site. If done incorrectly, this certainly be the case. However, if you are able to personalize the message and cap the frequency, Retargeting is one of the most powerful tools in your marketing arsenal. Why it works. As marketing professionals know, it is tougher than ever to cut [...]

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are synergistic marketing strategies that work best together. While they are different, they both play very similar roles sharing one common goal… to bring website users to your site. The goal of SEO is to attract users organically – without paying for each click. With SEM or PPC(Pay Per Click), online marketers are using a variety of techniques to proactively market the website and are willing to pay for clicks. Why You Need Both SEO takes up to 6 months to get traction. SEM can be up and running in a day providing immediate visitors [...]