Advertising Archives - Page 10 of 17 - Metro Valley Advertising

Changes in TV Viewership

The world of TV has seen immense disruptions this year. Some of the affects of the pandemic were obvious and not unexpected. Overall, people consumed more TV as they shuttered at home. Viewing habits changed with new schedules. And as schedules changed streaming became more popular than ever as viewers watched what they wanted when they wanted. Many of 2020’s changes in TV viewership look to be with us for some time. Early Shut Down No surprise to anyone that TV viewing in March and April increased. American adults spent an average of 11 hours and 25 minutes a day [...]

By John Sadowski|2020-12-23T17:19:59+00:0012/23/20|Advertising, Advertising Agency, TV Advertising|

Radio – The Resilient Media

I recently came across an article that described radio as “resilient”. There has never been a media that has been written off more than radio. Talking movies were supposed to kill radio, they didn’t. With the growth of television radio was thought to be finished. Not. Radio was toast when portable music players like Walkman’s became the rage. Didn’t happen. And surely digital was more than radio could endure. But radio – the resilient media continues. Post Covid Ratings Not surprisingly, during the first six weeks of the pandemic radio ratings dropped dramatically. Drive time listening was impacted the most [...]

By John Sadowski|2020-12-16T16:42:13+00:0012/16/20|Advertising, Radio Advertising|

What is Happening to Cable TV

We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

By John Sadowski|2020-12-09T16:17:17+00:0012/09/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Common B2B Marketing Mistakes

Business to Business marketing is becoming increasingly complex. And with so many things to remember mistakes are easier to make. Because the value of a client in B2B is often quite high, advertising errors can be costly. Eliminating common B2B marketing mistakes can save money and increase revenue. The acronym ABM (Account Based Marketing) is often misunderstood. The purpose of ABM is for marketing to work with sales to identify high-value prospects and focus on that segment. The idea is that marketing will generate the kinds of leads the sales team wants. Content and campaigns are dedicated to a specific [...]

By John Sadowski|2020-11-19T13:58:47+00:0011/19/20|Advertising, Content Marketing, Digital Marketing|

3 Ugly Marketing Terms You Need To Love

Take a moment to ponder the connotative impact of these terms: Customer Experience, Target Audience, and Marketing. Great, now let’s look at each and consider its distasteful overtone, why the concept is vital for your business, and how re-thinking it can revitalize your marketing strategy. Customer Experience Once cyberspace became an even playing field in the early 2000’s, customer experience became one of the most influential indicators for a successful brand. It was the difference between a loyal customer and a customer that no matter how much they liked you and perhaps how competitive your prices were, they were seduced [...]

By Rosie Kosinski|2020-11-05T14:03:25+00:0011/05/20|Advertising|

B2B Leads With PPC

Business to consumer (B2C) advertisers have long found that Pay-Per-Click (PPC) advertising is a great way to generate leads and customers. For some time Business to Business advertisers (B2B) have resisted PPC. As B2B advertisers have come to recognize that search engines and social media are used by business-people and consumers alike, PPC has grown in popularity. More companies get B2B leads with PPC. It is estimated that over 70% of B2B buyers use search engines when researching their next purchase. Because targeting options are now so refined, using Google and Facebook for lead generation has become more efficient. And [...]

By John Sadowski|2020-10-28T18:32:40+00:0010/28/20|Advertising, Digital Advertising, Digital Marketing, Google, SEM|

Six Common Advertising Mistakes

The advertising world gets more complicated by the day. New media becomes available regularly. People gravitate from one social platform to another. Yes, even pandemics confuse the situation. However, if you are going to market your business there are certain basics you should follow. If you avoid these six common advertising mistakes your chances of success will increase greatly. Campaigns Not Ads Advertising is not a one-off. Do not begin advertising thinking you will create an ad and be successful. Advertising takes time and planning. Think in terms of advertising campaigns. Begin by understanding your customers’ sales cycle. How do [...]

By John Sadowski|2020-10-21T17:13:35+00:0010/21/20|Advertising, Advertising Agency|

You Need Market Segmentation

Most businesses understand that trying to advertise to everyone is a waste of time and money. Instead they try and identify their target audience to narrow their focus. Experienced marketers know that even that is not enough. If they are able to identify particular groups within their target audience, then they can customize their message and deliver it at the optimum time for maximum effect. That is why you need market segmentation. A restaurant owner might segment her audience into three groups, those who dine in, those who take out and those who dine at similar restaurants but not hers. [...]

By John Sadowski|2020-10-14T23:43:19+00:0010/14/20|Advertising, Advertising Agency|

Choosing Search or Display

When starting a digital marketing campaign, the question often arises, search or display? Choosing incorrectly can be an expensive mistake. Both search and display are important components of online advertising. But which one is better and how do you choose? Understanding how each works is the first step in selecting the right ad format. When we think of search most of us think of Google. They are far and away the largest search engine. One way to utilize search is by optimizing your website to show better organically. In some cases that is sufficient. But if you are in a [...]

By John Sadowski|2020-10-07T16:25:32+00:0010/07/20|Advertising, Digital Marketing, SEM|

What is Your PR Team Talking About? Parlez-Vous PRench?

By Rachel Antman Saygency Public relations professionals often advise clients to avoid using jargon when they address or speak to people outside their industry. Yet we don’t always follow our own advice. I, for one, am guilty of using PR-speak, which I’ll call PRench, when I’m talking to people less familiar with the world of PR. To assuage my guilt, I’m taking this opportunity to “translate” a few terms: Terms Pitch: This “inside baseball” word has nothing to do with baseball. We define pitches as story ideas that we propose to the media. Source: A person who can offer [...]

By Rachel Antman|2020-09-30T15:43:25+00:0009/30/20|Advertising, General|

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