Blog - Page 6 of 21 - Metro Valley Advertising

The Psychology of Advertising

Advertising can make us laugh, cause us to think or absolutely confuse us. It is easy to dismiss advertising as something a few bored people put together in a conference room over lunch. Good creative is much more than that. It is the use of psychology and persuasion to achieve an objective. The psychology of advertising is serious business. What is the Psychology of Advertising? What is the psychology of advertising? Well, it's all about understanding how people think and feel. And then the attempt of the marketer to get us to do what they wants us to. This helps [...]

By John Sadowski|2023-10-10T00:16:07+00:0010/11/23|Advertising, Advertising Agency|

Viewing Your Strategies in Silos Hurts

In today's ever more complicated digital world, it's easy to fall into the trap of managing your marketing strategies as isolated elements—or in "silos”. However, as any quality advertising agency will tell you, it’s crucial to view your marketing approach holistically. Here’s why viewing your strategies in silos hurts your business in the long run. What is Silo Marketing? Before we start, let's clear up what silo marketing means. In a large company with a dedicated marketing department, each team—be it social media, SEO, or email marketing—might only focus on their area of expertise. They're not talking to each other, [...]

By John Sadowski|2023-09-26T23:35:03+00:0010/04/23|Advertising, Advertising Agency|

4 Critical Elements Of Media Effectiveness

We are often asked the question, what is the best advertising medium for Personal Injury Attorneys? As you have probably guessed, there is no one silver bullet. There are a number of variables that need consideration in developing a media plan, including your objective, your target audience, the competition, your geography, your budget etc. Answers to those questions will inform you as to which media to consider. The real secret to personal injury advertising success lies in developing the proper plan. And a good plan will incorporate the 4 critical elements of media effectiveness. Media Effectiveness Media effectiveness is the [...]

By John Sadowski|2023-09-29T00:04:24+00:0009/27/23|Advertising, Personal Injury Advertising|

Hire the Right Advertising Agency

If you're a business owner or a Chief Marketing Officer, you understand the pivotal role that advertising plays in driving sales and expanding brand reach. However, navigating the complex world of advertising can be overwhelming. Therefore, hiring an advertising agency may be a strategic decision to consider. In this blog, we'll explore how to hire the right advertising agency, types of agencies available, and how to create a successful relationship with your chosen agency. When to Engage an Advertising Agency Determining the right time to hire an advertising agency is often a question of resources and expertise. Specifically, if you [...]

By John Sadowski|2023-09-11T23:41:45+00:0009/20/23|Advertising Agency|

Metrics For An Effective Media Spend

Personal Injury law is a highly competitive business, and you want to win. Personal Injury Law advertising is just as competitive. You're investing money in marketing, and you want the best possible results—more leads, more clients, and, ultimately, more growth for your law firm. To ensure your advertising dollars are well spent, you need to understand the metrics for an effective media spend. Let's break down the crucial KPI’s and metrics you should focus on. Client Acquisition Cost (CAC) When you spend money on ads, how much does it cost to get one new client? That's your Client Acquisition Cost [...]

By John Sadowski|2023-09-09T15:00:31+00:0009/13/23|Advertising, Advertising Agency, Personal Injury Advertising|

7 Ways To Boost Your Social Media

Social media has become an integral part of our daily lives. We use it to stay connected with our friends and family, to share our thoughts and experiences, and to get the latest news and updates. For businesses and influencers, it is a powerful tool to reach and engage with their audience. In fact, it is hard to put together a marketing plan without social media. However, with so many people and businesses on social media, it can be challenging to stand out and get noticed. Here are 7 ways to boost your social media presence and get the attention [...]

By John Sadowski|2023-09-06T15:24:13+00:0009/06/23|Advertising, Content Marketing, Social Media|

Video Wins for Personal Injury Attorneys

As the digital world and the legal industry intersect, attorneys are seeking innovative ways to effectively communicate with clients, engage their audience, and bolster their marketing efforts. And video has emerged as a dynamic tool that not only meets these goals but also takes them to new heights. From video blogs to explainer videos and marketing clips, PI attorneys are embracing the power of visual storytelling. Why? Because video wins for personal injury attorneys. Video Marketing For PI Attorneys In the highly competitive world of personal injury, effective marketing is crucial for gaining clients and growing a practice. Video marketing [...]

By John Sadowski|2023-08-30T12:34:12+00:0008/30/23|Personal Injury Advertising, Personal Injury Attorney Advertising, Video Marketing|

Energize Your Personal Brand

In our digital age, personal branding has become a buzzword, but what exactly does it mean? At its core, personal branding is the practice of individuals marketing themselves and their careers as brands. It's your professional reputation, the perception that people have about you based on the way you present yourself online and offline. With the rise of social media and digital platforms, personal branding has become essential for anyone looking to advance in their career, grow a business, or simply make a mark in their industry. Let’s look at how you polish or energize your personal brand. Why Have [...]

By John Sadowski|2023-08-23T14:52:14+00:0008/23/23|Content Marketing, Social Media|

Traditional or Digital Media

The debate continues about which media is better, traditional or digital media. For Personal Injury attorneys, the concern over which is better is real. Advertising dollars are precious and need to produce results. Mistakes need to be avoided at all cost. Many people think traditional media’s days are numbered. However, we have found that a smart blend of both can truly boost results. Traditional Media We define traditional media as those trusty sources used before we ever heard the term “Wi-Fi”. They are media channels that have been around for years. Traditional media includes Radio, TV, Print and Outdoor. Many [...]

By John Sadowski|2023-08-16T14:03:05+00:0008/16/23|Advertising, Personal Injury Advertising|

Trends in Content Marketing

Content marketing is the centerpiece of an Inbound marketing strategy. It is the information that keeps customers and prospects engaging with you. Properly executed, Inbound marketing can provide a steady stream of leads and customers. But, how you create and demonstrate your knowledge has changed with time. Understanding the latest trends in content marketing is essential to sharing advice that excites and drives action. Outbound v Inbound Marketing Outbound marketing is all about sending messaging at scale to prospects. While targeting is used, the volume necessary for success insures there will be a lot of waste. Inbound marketing is the [...]

By John Sadowski|2023-08-09T15:33:56+00:0008/09/23|Advertising, Content Marketing|