Current Advertising Trends
A year ago we were in the midst of a global pandemic, locked down, awaiting a chaotic presidential election and the hoped for arrival of a vaccine. The past year has certainly been eventful. As marketers we had to adapt to the “new normal” of a changed world, rethinking our strategy, audiences, and delivery. The advertising landscape has evolved rapidly and continues to do so. The following are some of the current advertising trends we have been watching and implementing for our clients. AI and Programmatic Artificial Intelligence (AI) and Programmatic advertising are not new. However, they have become much [...]