The Difference Between Branding & Positioning
Branding and positioning are 2 crucial marketing terms. While they relate to one another, they have significant differences marketers need to understand. Every business should think about how they want to be considered by their target market. Begin by determining which markets to serve. And know the competitors in those markets. Then learn what makes each of those competitors different. Finally, companies should discover how they are perceived in their target markets. In order to change people’s perceptions, they will need to know the difference between branding and positioning. This is more than just Advertising. Positioning Positioning means claiming a [...]