The Right Media Mix

It is very easy to get caught up in the hype of the latest great thing. In the advertising world, the latest great thing is digital. Is Digital Advertising deserving of the attention it is receiving, Yes. However, traditional media is still of great value as well. According to Nielsen, more than 93% of Americans 18 and older listen to radio every week. It is not just about ratings and impressions, but how people consume and remember messaging. We have all met someone who “hears you” or others who “see what you mean”. David Adelman of OCD Media explains “Building [...]

Broadcast TV or Cable – Which Is Right For You?

Sight, Sound and Motion. Still the most powerful selling medium in advertising. But which is right for you? There are several factors to consider when making that choice. The first consideration is the geography your business draws from. Broadcast generally covers an entire market. If your business does not draw from a substantial portion of the market then you may have a lot of waste, and cable will be more cost-effective. If you only do business from a county or two, cable is wiser, in large part because of the way cable is zoned. The second consideration is your target [...]

By |2018-11-26T21:32:39+00:0003/29/18|TV Advertising|

Why Use An Advertising Agency

One of the great things about the computer age is that it makes us feel empowered. We can get information on just about anything and it seems like we can learn how to do everything on the internet. But that doesn’t mean all aspects of business are “Do It Yourself”. And when it comes to advertising, there are considerable advantages to using an agency. First, an agency is media agnostic. An agency does not own media outlets, so they have no vested interest in the media they select. It does not matter if they buy one radio station or another. [...]

By |2018-11-26T21:27:03+00:0002/14/18|Advertising, Radio Advertising, TV Advertising|
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