TV + Digital Retargeting For Maximum Impact
In its heday, TV was the undisputed king of advertising media. A marketer could place an ad on television and know that it would provide a full funnel experience for prospects. The ad would create awareness, engagement and conversion, often times in a single viewing. With the fragmentation of traditional TV and the addition of streaming services consumers are often overwhelmed with choices. That has cut into TV’s full funnel capabilities. Today’s advertising agencies need TV + Digital Retargeting For Maximum Impact. As TV has become even more fragmented with streaming, understanding how to use it correctly has become more [...]