Retargeting – Make All Of Your Advertising More Effective
The one marketing strategy that seems to generate more client reaction than any other is Retargeting, the process of serving ads to people who have visited your site as they surf the Net. Clients are concerned it will appear to be unseemly, as if you are stalking people after they leave your site. If done incorrectly, this certainly be the case. However, if you are able to personalize the message and cap the frequency, Retargeting is one of the most powerful tools in your marketing arsenal. Why it works. As marketing professionals know, it is tougher than ever to cut [...]