SEM Archives - Metro Valley Advertising

Impact of AI on Search

As Artificial Intelligence (AI) advances, it is transforming the world of search, reshaping both organic and paid results. Today, AI-driven algorithms play a significant role in how search engines display content, altering the search engine results page (SERP), relevance, and user experience. For advertisers and marketing executives, these changes bring both opportunities and challenges. Understanding the impact of AI on search can help marketing teams adapt and remain competitive. AI’s Current Influence on Organic Search Today’s search landscape relies more and more on AI, reshaping how organic results are generated. AI-driven algorithms determine search relevance by examining context, meaning, and [...]

By John Sadowski|2024-11-12T19:14:57+00:0011/13/24|Advertising, Advertising Agency, SEM, SEO|

Driving Traffic with Paid Search

Paid search is not used by every personal injury attorney. It should be. Paid search drives more traffic to landing pages and websites. More traffic means more potential clients. These ads appear at the top of search results. They can drive immediate traffic to your site and quickly increase conversions. Driving traffic with paid search consistently delivers results. Understanding Paid Search Campaigns Paid search campaigns involve buying ad space on search engines such as Google. When someone searches for related terms, your ad appears. You only pay when someone clicks on the ad. Hence the term, Pay Per Click (PPC). [...]

By John Sadowski|2024-06-25T23:39:40+00:0006/26/24|Personal Injury Advertising, SEM|

Google Optimizations

Once you have set up a Google Ads account the next step is boost the results. Optimization is the process of improving or getting the most out of your advertising spend. If you are like most of us, advertising dollars are precious. And you want to use your marketing budget as efficiently as possible. There are a number of strategies for optimizing Google Ads. The following are some of our favorites. Google offers two platforms for paid search, Google Ads and Smart Campaigns. The latter is a fully automated search platform with Google providing all of the optimizations through their [...]

By John Sadowski|2022-09-13T17:56:36+00:0009/13/22|Google, SEM|

Why Your Business Needs Paid Search

Organic search is when consumers type search terms into their browser and the search engines present websites (pages and pages of them) they deem relevant to your search query and other ranking factors. Unless someone types your company’s name or URL into the search bar, they’re going to get countless results related to your search. That is why your business needs paid search. What Is Paid Search Paid search, or search engine marketing (SEM), is part of your company’s advertising budget and yields much different results. You’ve likely heard this referred to as “pay-per-click” (PPC) ad. These search engine ads [...]

By John Sadowski|2021-12-21T17:16:59+00:0012/21/21|Google, SEM|

4 Steps to Review Your Google Ads

Advertising is not a “set it and forget it” exercise. Whether the advertising is digital or traditional it should be reviewed regularly. When constructing an ad campaign, we usually begin with “big picture” concepts such as the objective and strategy. The review process is often the reverse. Start with the details and work backwards towards the objective to see if everything still aligns. Some advertising platforms require more regular review, and Google is one of them. We recommend 4 steps to review your Google Ads. There are no warning lights or sirens when advertising is not working correctly. Without regular [...]

By John Sadowski|2021-11-17T13:32:11+00:0011/17/21|Google, SEM|

The Most Important Google Ads Metrics

Google Ads can be a very effective and efficient way to advertise. However, when done wrong it can also be wasteful and expensive. To put yourself on the path to success you must know the most important Google Ads metrics. If you understand what to measure, then determining what to optimize is easy. KPI's For the purpose of definition, what we are really talking about are Key Performing Indicators or KPI’s. KPI’s are the metrics that get you to your objective. Metrics themselves are just performance numbers that may or may not indicate progress. As an example, an increase in [...]

By John Sadowski|2021-10-20T13:21:55+00:0010/20/21|Digital Advertising, Google, SEM|

More Changes To Google Ads

Everyone knows that change is part of life. And, if you are in Search Engine Marketing (SEM) those changes happen often and sometimes drastically. We have to adapt to changes in the economy, society, behaviors and of course, Google. To some, it may appear that as many disruptions come from Google as all other sources combined. People who use paid search must take all of these changes into consideration. Even if paid search is not part of your marketing, how and why more changes to Google Ads occur is important to understand. Two of the most significant changes Google has [...]

By John Sadowski|2021-09-29T12:58:45+00:0009/29/21|Google, SEM, Social Media|

Google Ads Work!

When discussing paid search with our clients a number of questions regularly come up about the value of paid search, and in particular, Google paid search. Many people are not sure that Google Ads work. We have attempted to answer the more common questions here. Search Engine Use The first question often asked of us is “Do my customers really use paid search when looking for a product or service”? Two pieces of data from a WebVisible survey answer that: 86% of consumers use the Internet to find a local business 72% of consumers prefer to find information on local [...]

By John Sadowski|2021-06-02T14:36:55+00:0006/02/21|Advertising, Digital Advertising, SEM|

Pay Less and Rank Higher on Google Ads

One of the most common misconceptions about Paid Search is that the top positions only go to the top bidder. While Google’s paid search placements are done on an auction basis, rankings are determined on a more sophisticated and egalitarian basis, allowing a smart advertiser to pay less and rank higher on Google. You can do this whether you are using an advertising agency or doing it yourself. Ad Rank Google determines the ad ranking of paid search on 3 criteria, the bid amount, the Quality Score of the advertiser and the expected click-through rate. According to Google, Quality Score [...]

By John Sadowski|2021-02-24T20:21:21+00:0002/24/21|Advertising Agency, Digital Marketing, Google, SEM|

Phone Call Tracking and Why You Need It

Phone call tracking is the process of measuring all the in-bound calls to a business and determining what source drove the call. With the rise of smartphones, people now have the opportunity to see something on the Internet and immediately call for more information, or to place an order. Being able to attribute the marketing channel that drove each call is often the missing piece to the analytics puzzle for many businesses. And as attribution is an essential component of advertising, phone call tracking is an imperative. How Phone Call Tracking Works How does phone tracking software work? The software [...]

By John Sadowski|2021-02-17T16:34:54+00:0002/17/21|Advertising, Advertising Agency, Digital Advertising, SEM, TV Advertising|