Most media coverage of advertising today focuses on digital. Whether it is the rise of social media, or the use of mobile in everyday life, the discussion is usually about online opportunities. However, 92% of Americans listen to traditional radio every week. And it still works! If you think radio advertising may be of value to marketing your business, follow the recipe below to develop a successful plan. Demographics Who is the core audience of the product or service you are going to advertise? You should be able to quantify your audience based on age and gender. Do you want [...]

You are looking to advertise your business and think that radio may be a good medium. However, your business is not located in an area where there are strong local radio stations. Or, you live in a metro with big stations but they cover much more geography than your business and are cost prohibitive. Maybe, you have a very specific target and don’t want the broad reach of radio but do want an audio message. There are times that terrestrial radio doesn’t make sense, and that is when streaming radio comes in. Streaming radio from providers like Pandora, Spotify and [...]