We are often asked the question, what is the best advertising medium for Personal Injury Attorneys? As you have probably guessed, there is no one silver bullet. There are a number of variables that need consideration in developing a media plan, including your objective, your target audience, the competition, your geography, your budget etc. Answers to those questions will inform you as to which media to consider. The real secret to personal injury advertising success lies in developing the proper plan.  And a good plan will incorporate the 4 critical elements of media effectiveness. Media Effectiveness Media effectiveness is the [...]

The debate continues about which media is better, traditional or digital media. For Personal Injury attorneys, the concern over which is better is real. Advertising dollars are precious and need to produce results. Mistakes need to be avoided at all cost. Many people think traditional media’s days are numbered. However, we have found that a smart blend of both can truly boost results. Traditional Media We define traditional media as those trusty sources used before we ever heard the term “Wi-Fi”. They are media channels that have been around for years. Traditional media includes Radio, TV, Print and Outdoor. Many [...]