Personal Injury Advertising Archives - Metro Valley Advertising

Television Advertising Still Works

Not too long ago a Personal Injury attorney could buy 4–5 TV networks in a market and reach 90% of the population. That is no longer the case. But that does not mean you should avoid the medium. TV is still one of the best ways to tell a story and move an audience. We need to approach TV differently now. Television advertising still works—used the right way. One can no longer think of TV as just the box in the living room delivering CBS, NBC, and similar networks. Instead, treat it as sight, sound, and motion, not a platform. [...]

By John Sadowski|2025-11-19T02:04:13+00:0011/19/25|Personal Injury Advertising, TV Advertising, Video Marketing|

Build Trust and Leads With Social Media

Social media has changed how law firms attract clients. Today, people expect to meet a firm online before they make a call. If your firm isn’t visible, you will lose leads you never saw. That is where a good social media plan comes in. Properly executed personal injury law firms can build trust and leads with social media For personal injury practices, the trust barrier is critical. People usually don’t instantly hire a lawyer after an accident. They research, compare, and check credentials first. Social media can close that gap. How social media works Social platforms use algorithms to decide [...]

By John Sadowski|2025-10-08T10:09:53+00:0010/08/25|Advertising Agency, Lead Generation, Personal Injury Advertising|

What Personal Injury Attorneys Can Learn from eCommerce

It is very easy for us to fall into a pattern of behavior. As an advertising agency, doing the same thing repetitively because it worked can be a dangerous pattern. Especially in a business such as personal injury, which is so competitive. Instead of adapting and growing, we get stuck in a comfort zone. To break the cycle, examine other verticals. Learn how they structure advertising for maximum results. Today we will look at what personal injury attorneys can learn from eCommerce ad strategies. Whether or not you ascribe to the belief you can’t see the forest from the trees, [...]

By John Sadowski|2025-09-16T19:44:16+00:0009/17/25|Advertising Agency, Lead Generation, Personal Injury Advertising|

How to Use Video Marketing for Personal Injury Advertising

Video marketing isn’t a just a trend that will fade. It’s a tactic that continues to grow, whether on YouTube, your favorite social media platform or the Internet. Video marketing is a tool that can help personal injury attorneys generate more leads and build stronger relationships with potential clients. In a competitive business, where trust is critical, video helps you break through the noise and connect on a human level. It is imperative for attorneys to learn how to use video marketing for personal injury advertising. If you’re not using video in your personal injury advertising, you’re missing opportunities to [...]

By John Sadowski|2025-08-06T00:02:50+00:0008/06/25|Lead Generation, Personal Injury Advertising, Video Marketing|

How Changing Media Habits Impact Legal Advertising

The Evolution of Media Consumption and What It Means for Your Law Firm's Marketing If you want to grow your law firm, you need to understand where your audience is spending time. That used to be simple. TV, radio, and print ruled the land. But media habits have changed fast, and they keep changing. If your strategy doesn’t keep up, your marketing dollars will fall short. Every legal marketer must know how changing media habits impact legal advertising. Today’s legal advertising must meet people where they are. But the challenge is, people are everywhere. From boomers to Gen Z, every [...]

By John Sadowski|2025-07-02T11:04:10+00:0007/02/25|Advertising Agency, Lead Generation, Personal Injury Advertising|

The Psychology of Effective Legal Advertising

The Psychology of Effective Legal Advertising: What Makes Potential Clients Call Personal injury advertising is not just about showing your credentials. It's about understanding how people think when they need help. Understanding the psychology of effective legal advertising can really accelerate results. Your potential clients make decisions based on emotions first. Then they justify those choices with logic. Understanding this changes everything about your personal injury marketing approach. The Injured Client's Mind When someone gets hurt, their world turns upside down. Fear takes over. People question if they will fully recover and when. They worry about medical bills. They stress [...]

By John Sadowski|2025-06-16T23:57:27+00:0006/18/25|Advertising Agency, Lead Generation, Personal Injury Advertising|

Hyper-Local Targeting

People like convenience, even when it comes to hiring a personal injury attorney. Local is often synonymous with convenient. Even large regional and national firms often have multiple offices to increase convenience. Capturing more clients who live locally is a great way to increase business. Successful local advertising requires hyper-local targeting. Every practice needs to define what is hyper-local. Hyper-local in urban settings is very different than in rural towns. Physical attributes affect convenience. A major thoroughfare can make 20 miles relatively convenient. Whereas a river with no crossing for 15 miles can make a 2-mile radius insurmountable. Define hyper-local [...]

By John Sadowski|2025-06-16T14:12:04+00:0006/16/25|Advertising, Advertising Agency, Personal Injury Advertising|

Building Trust Through Media

Personal injury attorneys face a tough battle. The market is crowded with competitors. Many firms make similar claims, and your potential clients can't tell them apart. Smart firms help prospects make decisions by building trust through media. Trust matters more for attorneys than most other businesses. Why? People hire personal injury lawyers when they are under duress. They need someone they can rely on. But for many, attorneys are intimidating. If your firm is perceived as trustworthy, your chance of retaining a client skyrockets. Your media and messaging choices directly impact your trustworthiness. There are some clear strategies to convey [...]

By John Sadowski|2025-05-22T12:33:10+00:0005/22/25|Advertising, Lead Generation, Personal Injury Advertising, Personal Injury Attorney Advertising|

Media Buying Mistakes That Kill Lead Flow

If you're a personal injury attorney, you rely on a steady stream of leads. Without it, your intake stalls. When that happens, the first instinct is often to blame the message. But the real issue may be how and where you're spending your media dollars. You need to look for media buying mistakes that kill lead flow. Personal injury advertising isn’t just about getting noticed. It's about getting results. And that starts with buying the right media in the right way. But when ad buys are rushed or poorly managed, they quietly drain your wallet and kill your lead flow. [...]

By John Sadowski|2025-04-17T09:16:45+00:0004/17/25|Advertising, Lead Generation, Personal Injury Advertising|

Can AI Build a Media Plan

At the start of the year, I tested AI’s ability to build a marketing plan. I hoped it would be fast, smart, and helpful. It was fast—but not that smart. So, I ran a new test. I wanted to know: Can AI build a media plan. I needed to know, can AI build a smart media plan? So we gave AI real client briefs. We also gave it fake ones to test range. And we used the same RFP for each platform. It included goals, audience, geography and budget. In some cases, the AI tools could access client websites for added context. [...]

By John Sadowski|2025-04-10T11:03:59+00:0004/10/25|Advertising, Advertising Agency, Personal Injury Advertising|