Digital Advertising Archives - Page 3 of 6

Facebook or Google? Which One?

The two most popular online advertising sites for the last several years have been Google and Facebook. Each does tens of billions in sales annually. Advertising is the main source of income for their respective companies. Both use an auction style bid process, and both have an ability to target granularly. In the media, they are often portrayed as adversarial, but as a marketer it is not always an “either or” scenario. Google Ads and Facebook have their own strengths and weaknesses, so you can use them separately or together, depending on your objective. Google Ads Google Ads, or paid [...]

By John Sadowski|2021-03-31T16:39:37+00:0003/31/21|Advertising, Digital Advertising, Google, Social Media|

Great Website Content

When a potential customer visits your website, they are seeking out information about your business. To convert these prospects into sales, the information on your site needs to build trust in your company and answer their questions about your products or services. Does your website have the content that visitors want to read? Everyone can write great website content with some practice. To assist you in developing the kind of compelling information that will boost sales, here are four questions to ask yourself when creating content for your small business website. What Makes You Special First, answer the question, what [...]

By John Sadowski|2021-03-03T20:04:37+00:0003/03/21|Content Marketing, Digital Advertising, SEO|

Phone Call Tracking and Why You Need It

Phone call tracking is the process of measuring all the in-bound calls to a business and determining what source drove the call. With the rise of smartphones, people now have the opportunity to see something on the Internet and immediately call for more information, or to place an order. Being able to attribute the marketing channel that drove each call is often the missing piece to the analytics puzzle for many businesses. And as attribution is an essential component of advertising, phone call tracking is an imperative. How Phone Call Tracking Works How does phone tracking software work? The software [...]

By John Sadowski|2021-02-17T16:34:54+00:0002/17/21|Advertising, Advertising Agency, Digital Advertising, SEM, TV Advertising|

10 Reasons You Should Use Google Ads

We occasionally hear that Google Ads does not work, or that it is too expensive to be worthwhile. Our experience has shown that a properly constructed Ads (Paid Search or SEM) campaign usually provides a positive return on investment. And because it drives consistent quality traffic, Ads deserves consideration for most campaigns. The following are 10 reasons to consider using Google Ads advertising. Are My Customers Really Using Search Engines to Make Buying Decisions? 86% of consumers use the Internet to find a local business (WebVisible survey) Why Use Google Ads Versus Bing or Yahoo? Google owns 71% of [...]

By John Sadowski|2021-02-10T17:19:20+00:0002/10/21|Advertising, Advertising Agency, Digital Advertising, Google, SEM|

10 Digital Terms and Acronyms You Must Know

In the advertising business it is our job to position products and services so that consumers believe they must have them. In doing so we often create clever sounding names and words to attract attention. Sometimes, we are so clever that we confuse. That is especially true in digital advertising where new products and services come online almost daily. The following are 10 digital terms and acronyms you must know. Account Based Marketing Account Based Marketing (ABM) – this is a focused growth strategy where the marketing and sales teams work together to identify high value prospects and create custom [...]

By John Sadowski|2021-01-13T20:00:28+00:0001/13/21|Advertising, Digital Advertising|

What is Happening to Cable TV

We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

By John Sadowski|2020-12-09T16:17:17+00:0012/09/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Advertising Without The Cookie

For many years digital advertisers have relied on the cookie for audience targeting. But, at the beginning of the year Google announced that it was eliminating cookies completely over the next two years. This sent shockwaves through the industry. How will digital advertising survive without the cookie? Marketers have been using cookies to track customer behavior for almost as long as digital advertising has existed. At one time, nearly all online advertising relied on cookies for targeting, retargeting, display advertising and behavioral marketing in general. What Is A Cookie Cookies are tracking code that is placed on your browser by [...]

By John Sadowski|2020-11-11T20:30:22+00:0011/11/20|Digital Advertising, Digital Marketing, Google|

B2B Leads With PPC

Business to consumer (B2C) advertisers have long found that Pay-Per-Click (PPC) advertising is a great way to generate leads and customers. For some time Business to Business advertisers (B2B) have resisted PPC. As B2B advertisers have come to recognize that search engines and social media are used by business-people and consumers alike, PPC has grown in popularity. More companies get B2B leads with PPC. It is estimated that over 70% of B2B buyers use search engines when researching their next purchase. Because targeting options are now so refined, using Google and Facebook for lead generation has become more efficient. And [...]

By John Sadowski|2020-10-28T18:32:40+00:0010/28/20|Advertising, Digital Advertising, Digital Marketing, Google, SEM|

Combining Inbound and Outbound Marketing

A topic of hot debate these days is whether you should use inbound of outbound marketing for your Lead Generation. For those of us in marketing you know that we love to throw around buzz words. That should not be a surprise from a profession that gets people to buy things based on language. In this case, it is more than jargon. Both are legitimate strategies for Lead Generation. Which should you choose? How about combining Inbound and Outbound marketing to maximize results. Outbound Marketing What are Inbound and Outbound marketing anyway? Outbound marketing is what was called “marketing” or [...]

By John Sadowski|2020-09-23T18:42:28+00:0009/23/20|Advertising, Digital Advertising, Digital Marketing, SEM, SEO, Social Media|

Convergence And What It Means For You

What is convergence and why should you care? Many of us have watched streaming programming on our TV, tablet or smartphone. Others of us have listened to streaming music, whether through a platform such as Spotify or Pandora, or our favorite terrestrial station. The place where traditional advertising and the Internet come together, and blend is convergence. Convergence is the blurring of the line between traditional and digital advertising. Let’s explore convergence and what it means for you. What Is Convergence In theory, convergence means that the “blend” of digital and traditional will form one new entity. As we know [...]

By John Sadowski|2020-07-29T16:03:12+00:0007/29/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|