Viewing Your Strategies in Silos Hurts
In today's ever more complicated digital world, it's easy to fall into the trap of managing your marketing strategies as isolated elements—or in "silos”. However, as any quality advertising agency will tell you, it’s crucial to view your marketing approach holistically. Here’s why viewing your strategies in silos hurts your business in the long run. What is Silo Marketing? Before we start, let's clear up what silo marketing means. In a large company with a dedicated marketing department, each team—be it social media, SEO, or email marketing—might only focus on their area of expertise. They're not talking to each other, [...]