10 Reasons You Should Use Google Ads

We occasionally hear that Google Ads does not work, or that it is too expensive to be worthwhile. Our experience has shown that a properly constructed Ads (Paid Search or SEM) campaign usually provides a positive return on investment. And because it drives consistent quality traffic, Ads deserves consideration for most campaigns. The following are 10 reasons to consider using Google Ads advertising.   Are My Customers Really Using Search Engines to Make Buying Decisions? 86% of consumers use the Internet to find a local business (WebVisible survey) Why Use Google Ads Versus Bing or Yahoo? Google owns 71% of [...]

Google Analytics 4 – New and Improved GA

If you have been reading this blog for any period of time you know that we are big fans of Google Analytics(GA). It is very easy to install and provides a tremendous amount of data on your advertising and website performance. And, of course, it’s free. Because more business is moving online and with changes in privacy and data laws Google has released the new and improved Google Analytics 4. Why Change According to Google changes were needed in Google Analytics because of major shifts in consumer behavior and privacy-driven changes to longtime industry standards. The goal of the update [...]

By |2021-02-03T16:54:26+00:0002/03/21|Advertising, Advertising Agency|

Marketing Metrics You Must Measure

We all realize the necessity of a good web presence for business. Whether you are running an organic campaign or paying for traffic you need to measure your results if you want to be successful. If you don’t know your metrics, you will waste money and potentially hurt your business. This is true whether your advertising is done online or traditionally. As a business owner it is difficult to find the time. The following list is a good place to start, and many of the marketing metrics can be applied to digital or traditional advertising. Website Traffic The traffic that [...]

Develop Your 2021 Advertising Strategy

The new year is a time when many businesses put their latest advertising strategies to work. After the difficulties of 2020 planning for the uncertainty of the coming year is more important than ever. Developing your 2021 advertising strategy is the best way to increase your sales and revenue for the coming year. Objective A successful advertising strategy starts with a clear objective. What is it that we want our target audience to do? If we are looking to increase sales, then a clear understanding of the sales process or cycle for our business is necessary. The process for every [...]

By |2021-01-06T18:55:37+00:0001/06/21|Advertising, Advertising Agency|

Changes in TV Viewership

The world of TV has seen immense disruptions this year. Some of the affects of the pandemic were obvious and not unexpected. Overall, people consumed more TV as they shuttered at home. Viewing habits changed with new schedules. And as schedules changed streaming became more popular than ever as viewers watched what they wanted when they wanted. Many of 2020’s changes in TV viewership look to be with us for some time. Early Shut Down No surprise to anyone that TV viewing in March and April increased. American adults spent an average of 11 hours and 25 minutes a day [...]

Six Common Advertising Mistakes

The advertising world gets more complicated by the day. New media becomes available regularly. People gravitate from one social platform to another. Yes, even pandemics confuse the situation. However, if you are going to market your business there are certain basics you should follow. If you avoid these six common advertising mistakes your chances of success will increase greatly. Campaigns Not Ads Advertising is not a one-off. Do not begin advertising thinking you will create an ad and be successful. Advertising takes time and planning. Think in terms of advertising campaigns. Begin by understanding your customers’ sales cycle. How do [...]

By |2020-10-21T17:13:35+00:0010/21/20|Advertising, Advertising Agency|

You Need Market Segmentation

Most businesses understand that trying to advertise to everyone is a waste of time and money. Instead they try and identify their target audience to narrow their focus. Experienced marketers know that even that is not enough. If they are able to identify particular groups within their target audience, then they can customize their message and deliver it at the optimum time for maximum effect. That is why you need market segmentation. A restaurant owner might segment her audience into three groups, those who dine in, those who take out and those who dine at similar restaurants but not hers. [...]

By |2020-10-14T23:43:19+00:0010/14/20|Advertising, Advertising Agency|

Do It Yourself Advertising

I recently noticed some tree branches around my yard that needed trimming. So I borrowed one neighbor’s fifteen foot step ladder and another’s pole saw and set to work. After a few hours I had made some improvements. But it was also clear that to do the job correctly I had neither the necessary tools nor knowledge. It was time to call in the experts. With sales and budgets being impacted by Covid-19 many business owners are exploring doing  advertising on their own. That begs the question of whether do it yourself advertising is feasible, and does it make sense [...]

By |2020-08-12T16:11:46+00:0008/12/20|Advertising, Advertising Agency|

Google Ads Throughout The Sales Funnel

Google Ads can be a powerful tool for building sales. But, is it best for upper funnel action, mid-funnel or bottom of the funnel? Well, the answer is all three. You can and should use Google Ads throughout the sales funnel. Properly constructed, Google Ads are effective at attracting new site visitors, nurturing mid-funnel prospects and closing interested consumers. Mapping A great way to start with a sales funnel is by mapping the current path to conversion for your business. By reviewing Google Analytics, you can get a picture of how people first come to learn about your product or [...]

By |2020-07-22T16:02:18+00:0007/22/20|Advertising, Advertising Agency, Google, SEM|

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers  to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

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