Advertising Agency Archives - Page 6 of 9

Changes in TV Viewership

The world of TV has seen immense disruptions this year. Some of the affects of the pandemic were obvious and not unexpected. Overall, people consumed more TV as they shuttered at home. Viewing habits changed with new schedules. And as schedules changed streaming became more popular than ever as viewers watched what they wanted when they wanted. Many of 2020’s changes in TV viewership look to be with us for some time. Early Shut Down No surprise to anyone that TV viewing in March and April increased. American adults spent an average of 11 hours and 25 minutes a day [...]

By John Sadowski|2020-12-23T17:19:59+00:0012/23/20|Advertising, Advertising Agency, TV Advertising|

Six Common Advertising Mistakes

The advertising world gets more complicated by the day. New media becomes available regularly. People gravitate from one social platform to another. Yes, even pandemics confuse the situation. However, if you are going to market your business there are certain basics you should follow. If you avoid these six common advertising mistakes your chances of success will increase greatly. Campaigns Not Ads Advertising is not a one-off. Do not begin advertising thinking you will create an ad and be successful. Advertising takes time and planning. Think in terms of advertising campaigns. Begin by understanding your customers’ sales cycle. How do [...]

By John Sadowski|2020-10-21T17:13:35+00:0010/21/20|Advertising, Advertising Agency|

You Need Market Segmentation

Most businesses understand that trying to advertise to everyone is a waste of time and money. Instead they try and identify their target audience to narrow their focus. Experienced marketers know that even that is not enough. If they are able to identify particular groups within their target audience, then they can customize their message and deliver it at the optimum time for maximum effect. That is why you need market segmentation. A restaurant owner might segment her audience into three groups, those who dine in, those who take out and those who dine at similar restaurants but not hers. [...]

By John Sadowski|2020-10-14T23:43:19+00:0010/14/20|Advertising, Advertising Agency|

Do It Yourself Advertising

I recently noticed some tree branches around my yard that needed trimming. So I borrowed one neighbor’s fifteen foot step ladder and another’s pole saw and set to work. After a few hours I had made some improvements. But it was also clear that to do the job correctly I had neither the necessary tools nor knowledge. It was time to call in the experts. With sales and budgets being impacted by Covid-19 many business owners are exploring doing advertising on their own. That begs the question of whether do it yourself advertising is feasible, and does it make sense [...]

By John Sadowski|2020-08-12T16:11:46+00:0008/12/20|Advertising, Advertising Agency|

Google Ads Throughout The Sales Funnel

Google Ads can be a powerful tool for building sales. But, is it best for upper funnel action, mid-funnel or bottom of the funnel? Well, the answer is all three. You can and should use Google Ads throughout the sales funnel. Properly constructed, Google Ads are effective at attracting new site visitors, nurturing mid-funnel prospects and closing interested consumers. Mapping A great way to start with a sales funnel is by mapping the current path to conversion for your business. By reviewing Google Analytics, you can get a picture of how people first come to learn about your product or [...]

By John Sadowski|2020-07-22T16:02:18+00:0007/22/20|Advertising, Advertising Agency, Google, SEM|

LinkedIn on 15 Minutes a Week?

by Bruce Segall, President, Marketing Sense Especially in tough economic times like these, companies are challenging their marketing service providers to produce a return on marketing investment. In other words, they want to see new business come from marketing programs, while spending limited time or money. In the world of LinkedIn, that can mean allocating just a limited amount of time to posting or reconnecting with past colleagues. In fact, one small consulting firm wondered how to achieve results with each of the principal members spending just 15 minutes a week on LinkedIn. Is that really possible? Reach Out to [...]

By Bruce Segall|2020-07-14T13:35:22+00:0007/14/20|Advertising, Advertising Agency, Content Marketing|

Marketing Plans Post-Covid

Most marketing plans for 2020 went out the window in mid-March. The coronavirus shuttered vast portions of the country and turned purchasing behaviors upside down. As the economy looks to re-start every business will need to consider what happened and decide how to market for the remainder of the year. Whether you work with an advertising agency or on your own, here are some things to consider. Goals Almost every company will need to reassess their goals for 2020. For those that were closed by the pandemic, projected objectives for the year are probably no longer attainable. Even businesses that [...]

By John Sadowski|2020-05-27T17:42:22+00:0005/27/20|Advertising, Advertising Agency|

Reach Your Goals With Direct Mail

Direct Mail has always been a great way to reach a target audience. But during this period of shelter-in-place where so many of us look forward to simple tasks, such as getting the mail, direct mail has even greater value. While use of media at home has skyrocketed so has advertising fatigue. Now is a great time to reach your goals with Direct Mail. Social media has seen a spike in usage over the past eight weeks. But it is increasingly just a way to stay in touch with family and friends. People are less open to being lured by [...]

By Jim Ewing|2020-05-14T17:47:42+00:0005/13/20|Advertising, Advertising Agency|

Search Engine Marketing(SEM) – Save Money

A good digital marketing agency knows that Google Ads can provide a great ROI for clients. But to do that requires regular optimization. As the economy tightens for many businesses, making their ad dollars go farther has never been more important. Just as agencies regularly optimize their Search Engine Marketing(SEM) campaigns you should too. Search Network Check to see that your search ads are just displayed on the Search network. Google encourages you to serve your ads on their Search and Display networks. This will increase your reach. But, it will also increase the likelihood your ads appear in places [...]

By John Sadowski|2020-04-22T23:46:05+00:0004/22/20|Advertising, Advertising Agency, SEM|

Media Usage During the Coronavirus

Media usage has shifted since the start of the Coronavirus, not surprising. And many media have seen increased traffic, providing more reason for advertisers to maintain a presence in these unsettled times. Old-school media received some “bounce” as did newer digital advertising outlets. Some changes were to be expected but others may yield insight to the future of media consumption in our post-virus world. A Surprise One of the media outlets I expected to decline was radio. It did not. Radio has held on to listeners in part because almost all local radio stations can be streamed through devices and [...]

By John Sadowski|2020-04-09T13:29:27+00:0004/09/20|Advertising, Advertising Agency|

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