Advertising Archives - Metro Valley Advertising

Media Convergence – Using Streaming and Traditional TV Together

The way people watch television has changed. What used to be one screen is now many. Viewers watch live news on their TVs, then switch to a streaming app on their phone. For marketers, this shift isn't a problem, it’s an opportunity. Because smart advertising hasn't changed. Multi-media campaigns work better than single platform efforts as they broaden reach and increase frequency. The trick is to master media convergence – using streaming and traditional TV together. Today’s best advertising campaigns don’t choose between traditional TV and streaming. Instead, they use both. By combining Linear TV with OTT and CTV, advertisers [...]

By John Sadowski|2025-04-23T12:36:35+00:0004/23/25|Advertising, Advertising Agency, TV Advertising|

Media Buying Mistakes That Kill Lead Flow

If you're a personal injury attorney, you rely on a steady stream of leads. Without it, your intake stalls. When that happens, the first instinct is often to blame the message. But the real issue may be how and where you're spending your media dollars. You need to look for media buying mistakes that kill lead flow. Personal injury advertising isn’t just about getting noticed. It's about getting results. And that starts with buying the right media in the right way. But when ad buys are rushed or poorly managed, they quietly drain your wallet and kill your lead flow. [...]

By John Sadowski|2025-04-17T09:16:45+00:0004/17/25|Advertising, Lead Generation, Personal Injury Advertising|

Can AI Build a Media Plan

At the start of the year, I tested AI’s ability to build a marketing plan. I hoped it would be fast, smart, and helpful. It was fast—but not that smart. So, I ran a new test. I wanted to know: Can AI build a media plan. I needed to know, can AI build a smart media plan? So we gave AI real client briefs. We also gave it fake ones to test range. And we used the same RFP for each platform. It included goals, audience, geography and budget. In some cases, the AI tools could access client websites for added context. [...]

By John Sadowski|2025-04-10T11:03:59+00:0004/10/25|Advertising, Advertising Agency, Personal Injury Advertising|

Create A Marketing Plan With AI

When ChatGPT burst into our consciousness just over two years ago it promised to revolutionize how humans work, think and live. AI soon became a buzzword that for many signified replacing humans with machines. And like many buzzwords, Artificial Intelligence (AI) is also misunderstood. While it is transformational, it is not a do-everything click a button solve a problem program. So, is it possible to create a marketing plan with AI? AI has impacted marketing, offering tools to automate tasks, analyze data, and generate ideas. Yet, like any technology, it has limitations. Over the next few weeks we will explore [...]

By John Sadowski|2025-01-02T15:09:43+00:0001/02/25|Advertising, Advertising Agency|

Transparency In Advertising

Transparency in advertising sounds like a natural way of doing business for advertising agencies. It is not. Being transparent is difficult. Transparency requires vulnerability. It means accepting mistakes and failures in an open and honest environment. And we can tell you from experience, that is not usually fun. When an advertising agency is transparent, it makes all data and information available to the client. And it accepts all responsibility. But transparency in advertising is also liberating and the only way to operate. What Is Transparency in Advertising? Transparency in advertising means openly sharing all campaign details with clients. This includes [...]

By John Sadowski|2024-11-20T16:33:09+00:0011/20/24|Advertising, Advertising Agency|

Impact of AI on Search

As Artificial Intelligence (AI) advances, it is transforming the world of search, reshaping both organic and paid results. Today, AI-driven algorithms play a significant role in how search engines display content, altering the search engine results page (SERP), relevance, and user experience. For advertisers and marketing executives, these changes bring both opportunities and challenges. Understanding the impact of AI on search can help marketing teams adapt and remain competitive. AI’s Current Influence on Organic Search Today’s search landscape relies more and more on AI, reshaping how organic results are generated. AI-driven algorithms determine search relevance by examining context, meaning, and [...]

By John Sadowski|2024-11-12T19:14:57+00:0011/13/24|Advertising, Advertising Agency, SEM, SEO|

Explore the Potential of Podcast Advertising

Podcast advertising is quickly gaining traction, and for good reason. The podcast audience is growing, with millions tuning in every week to explore topics that matter to them. As more people listen, brands have a powerful opportunity to reach engaged audiences in a direct way. For marketing executives focused on lead generation, this shift offers a fresh and impactful advertising channel. With podcast listeners generally receptive to ads, marketers need to explore the potential of podcast advertising in their strategy. It really boosts brand awareness and conversions. The Growth of Podcasts and the Expanding Podcast Audience The growth of podcast [...]

By John Sadowski|2024-11-05T00:48:18+00:0011/06/24|Advertising, Advertising Agency, Lead Generation|

What is Native Advertising And Why Use It

As digital marketing has evolved, native advertising has emerged as a key approach for reaching target audiences in a natural, user-friendly way. But what is native advertising and why use it? Unlike traditional ads, native ads don’t interrupt the user experience. They blend into the platform’s content, appearing more like organic posts or articles. For marketing executives looking to boost lead generation, native advertising offers a strategic path to engaging audiences without seeming overly promotional. Defining Native Advertising Native advertising is a form of paid media where the ad matches the format, look, and feel of the platform it’s displayed [...]

By John Sadowski|2024-10-27T23:04:15+00:0010/30/24|Advertising, Advertising Agency, Lead Generation|

Enhancing Campaigns with A/B Testing

A/B testing is a straightforward yet powerful method in advertising. It involves comparing two versions of an ad to see which performs better. By testing different elements, you identify what resonates with your audience. Enhancing campaigns with A/B testing helps an advertising agency optimize campaigns, leading to better results and increased lead generation. When done correctly, A/B testing transforms your advertising strategy. It’s not about guessing; it's about using data to guide decisions. As a result, your campaigns become more effective, ultimately saving time and money. This technique is essential for any advertising agency seeking to improve performance. The Importance [...]

By John Sadowski|2024-09-30T23:30:17+00:0010/02/24|Advertising, Advertising Agency, Lead Generation|

Integrating Cross-Channel Marketing Strategies

In today’s ultra-competitive advertising landscape, a fragmented approach to marketing wastes money and dilutes your message. When your marketing efforts are scattered across channels without coordination, your brand loses impact. To avoid this pitfall, you need a cohesive cross-channel marketing strategy. By integrating cross-channel marketing strategies, you can maximize ROI and deliver a consistent message to your audience. What is Cross-Channel Marketing? Cross-channel marketing is about creating a seamless experience for your audience across various platforms. This strategy ensures that your message remains consistent, whether your audience encounters your brand on social media, email, TV, or a search engine. According [...]

By John Sadowski|2024-08-20T23:26:38+00:0008/21/24|Advertising, Digital Marketing, Lead Generation|

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