Advertising Archives - Metro Valley Advertising

Hyper-Local Targeting

People like convenience, even when it comes to hiring a personal injury attorney. Local is often synonymous with convenient. Even large regional and national firms often have multiple offices to increase convenience. Capturing more clients who live locally is a great way to increase business. Successful local advertising requires hyper-local targeting. Every practice needs to define what is hyper-local. Hyper-local in urban settings is very different than in rural towns. Physical attributes affect convenience. A major thoroughfare can make 20 miles relatively convenient. Whereas a river with no crossing for 15 miles can make a 2-mile radius insurmountable. Define hyper-local [...]

By John Sadowski|2025-06-16T14:12:04+00:0006/16/25|Advertising, Advertising Agency, Personal Injury Advertising|

Creating An Omnichannel Presence

My father often said that a “rising tide raises all ships.” I don’t recall it applying to marketing, but it should. In particular, that adage applies to creating an omnichannel presence. People consult multiple media outlets prior to making a decision. Marketing plans that plot a prospect’s journey and integrate messaging and tactics to seamlessly move that person to a conversion are the most successful. Let’s talk about how and why. The Way People Buy Has Changed Today’s consumers don’t use just one platform to make decisions. They move from social media to websites, from podcasts to reviews, and sometimes [...]

By John Sadowski|2025-05-27T18:17:30+00:0005/28/25|Advertising, Advertising Agency, Lead Generation|

Building Trust Through Media

Personal injury attorneys face a tough battle. The market is crowded with competitors. Many firms make similar claims, and your potential clients can't tell them apart. Smart firms help prospects make decisions by building trust through media. Trust matters more for attorneys than most other businesses. Why? People hire personal injury lawyers when they are under duress. They need someone they can rely on. But for many, attorneys are intimidating. If your firm is perceived as trustworthy, your chance of retaining a client skyrockets. Your media and messaging choices directly impact your trustworthiness. There are some clear strategies to convey [...]

By John Sadowski|2025-05-22T12:33:10+00:0005/22/25|Advertising, Lead Generation, Personal Injury Advertising, Personal Injury Attorney Advertising|

The Marketing Funnel for PI Attorneys

When it comes to Personal Injury Advertising, many attorneys focus only on getting seen. They want their name on TV, billboards, and online ads. That kind of awareness matters. But if you stop there, you leave too much opportunity on the table. For real advertising success you need to master the marketing funnel for PI attorneys. Lead Generation for personal injury firms takes more than just being visible. It requires moving potential clients from first noticing you to actually hiring you. That’s where the full marketing funnel comes in. A complete Personal Injury Marketing strategy covers every step, from first [...]

By John Sadowski|2025-04-30T12:29:55+00:0004/30/25|Advertising|

Media Convergence – Using Streaming and Traditional TV Together

The way people watch television has changed. What used to be one screen is now many. Viewers watch live news on their TVs, then switch to a streaming app on their phone. For marketers, this shift isn't a problem, it’s an opportunity. Because smart advertising hasn't changed. Multi-media campaigns work better than single platform efforts as they broaden reach and increase frequency. The trick is to master media convergence – using streaming and traditional TV together. Today’s best advertising campaigns don’t choose between traditional TV and streaming. Instead, they use both. By combining Linear TV with OTT and CTV, advertisers [...]

By John Sadowski|2025-04-23T12:36:35+00:0004/23/25|Advertising, Advertising Agency, TV Advertising|

Media Buying Mistakes That Kill Lead Flow

If you're a personal injury attorney, you rely on a steady stream of leads. Without it, your intake stalls. When that happens, the first instinct is often to blame the message. But the real issue may be how and where you're spending your media dollars. You need to look for media buying mistakes that kill lead flow. Personal injury advertising isn’t just about getting noticed. It's about getting results. And that starts with buying the right media in the right way. But when ad buys are rushed or poorly managed, they quietly drain your wallet and kill your lead flow. [...]

By John Sadowski|2025-04-17T09:16:45+00:0004/17/25|Advertising, Lead Generation, Personal Injury Advertising|

Can AI Build a Media Plan

At the start of the year, I tested AI’s ability to build a marketing plan. I hoped it would be fast, smart, and helpful. It was fast—but not that smart. So, I ran a new test. I wanted to know: Can AI build a media plan. I needed to know, can AI build a smart media plan? So we gave AI real client briefs. We also gave it fake ones to test range. And we used the same RFP for each platform. It included goals, audience, geography and budget. In some cases, the AI tools could access client websites for added context. [...]

By John Sadowski|2025-04-10T11:03:59+00:0004/10/25|Advertising, Advertising Agency, Personal Injury Advertising|

Create A Marketing Plan With AI

When ChatGPT burst into our consciousness just over two years ago it promised to revolutionize how humans work, think and live. AI soon became a buzzword that for many signified replacing humans with machines. And like many buzzwords, Artificial Intelligence (AI) is also misunderstood. While it is transformational, it is not a do-everything click a button solve a problem program. So, is it possible to create a marketing plan with AI? AI has impacted marketing, offering tools to automate tasks, analyze data, and generate ideas. Yet, like any technology, it has limitations. Over the next few weeks we will explore [...]

By John Sadowski|2025-01-02T15:09:43+00:0001/02/25|Advertising, Advertising Agency|

Transparency In Advertising

Transparency in advertising sounds like a natural way of doing business for advertising agencies. It is not. Being transparent is difficult. Transparency requires vulnerability. It means accepting mistakes and failures in an open and honest environment. And we can tell you from experience, that is not usually fun. When an advertising agency is transparent, it makes all data and information available to the client. And it accepts all responsibility. But transparency in advertising is also liberating and the only way to operate. What Is Transparency in Advertising? Transparency in advertising means openly sharing all campaign details with clients. This includes [...]

By John Sadowski|2024-11-20T16:33:09+00:0011/20/24|Advertising, Advertising Agency|

Impact of AI on Search

As Artificial Intelligence (AI) advances, it is transforming the world of search, reshaping both organic and paid results. Today, AI-driven algorithms play a significant role in how search engines display content, altering the search engine results page (SERP), relevance, and user experience. For advertisers and marketing executives, these changes bring both opportunities and challenges. Understanding the impact of AI on search can help marketing teams adapt and remain competitive. AI’s Current Influence on Organic Search Today’s search landscape relies more and more on AI, reshaping how organic results are generated. AI-driven algorithms determine search relevance by examining context, meaning, and [...]

By John Sadowski|2024-11-12T19:14:57+00:0011/13/24|Advertising, Advertising Agency, SEM, SEO|

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