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So far John Sadowski has created 126 blog entries.

7 Link Building Strategies

Link building is one of the most important components of a Search Engine Optimization (SEO) strategy but also one that can be challenging. Backlinks are hyperlinks on the Internet that direct traffic to a website. Google’s goal is to direct search queries to the sites most likely to answer the question that was posed. Backlinks indicate to Google that others value the information on your site. Google considers backlinks in its PageRank, the algorithm that drives Google Search. The greater the number and quality of backlinks, the higher your site will rank. The following are 7 proven link building strategies: [...]

By |2022-04-11T23:10:47+00:0004/12/22|Advertising, Advertising Agency, Backlinks, Google, SEO|

How To Hire An Advertising Agency

A business owner who is not sure they want to handle their own advertising should consider hiring an Advertising Agency. Some reasons to hire an agency may include a plateau in business or an increase in competition. The complexity of modern advertising may be too much to keep up with. Perhaps your                          messaging sounds the same as the competition and needs a new approach. But which agency should a business owner hire? Questions Before You Hire Before retaining an agency start with an understanding of your needs. Are [...]

Build The Perfect Landing Page

Many a digital marketer has put in hours of time identifying their target audience, creating ads or content to entice that audience, and then seen their efforts fail. Most of the time the assumption is that there was a problem with the advertising. The targeting was wrong, or the ad conveyed the wrong message. Quite often the real culprit is the Landing Page. A good landing page converts, a bad landing page will undermine even the smartest advertising effort. So, to improve results, attempt to build the perfect landing page. Design For the Perfect Landing Page When designing a landing [...]

Programmatic Advertising For Everyone

When executing an advertising plan the single largest expense is usually media. Often, the media budget dwarfs the spend on strategy, creative etc. And if the media does not hit the target audience at the right time and with enough frequency then the best creative in the world will not save the advertising campaign. Today, a large portion of the media is digital marketing, which usually means programmatic advertising. Programmatic advertising has changed digital marketing success rates and gets better every day.  But what is programmatic and is programmatic advertising for everyone? What is Programmatic? Programmatic advertising is the use [...]

Conversion Optimization Thru Phone Calls

Optimizations, the process of improving advertising efficiency, are usually made based on data from advertising dashboards on Facebook or Google Ads, or from an attribution platform such as Google Analytics. But for many businesses, the phone is a major conversion tool. In some service industries more than 50% of conversions are made via phone. That is a substantial opportunity. By using a quality call tracking solution, you can perform sophisticated conversion optimization thru phone call results. Smartphone Usage The landline is a dying entity in American homes. Homes without a landline in the US outnumber those that do have a [...]

Radio – Terrestrial or Streaming

Many of us think of Radio as the media that we listen to in our cars. And Streaming audio is what we listen to on our phone. While there are differences between the two, radio - terrestrial or streaming, are both effective ways to communicate advertising. If you think radio can deliver your message (it probably can), both should be considered. Why Radio With so many advertising options why consider radio in the first place? Every week more Americans tune to AM/FM radio than any other platform. In fact, 93% of Americans 18+ listen to radio. That is more than [...]

Your About Page

For many businesses the “About” page is an afterthought. Why would people want to read about our company? Because many of us are modest, or don’t think we have compelling information, it is something of a chore we rush through. And, most of us really think about our website in terms of SEO, or how it will rank. However, the About page is often one of the most important pages on a business website. Let’s discuss your About page and how to make it contribute to your company’s success. Why An About Page Think about the times when you would [...]

Outdoor Advertising Options

Outdoor advertising—or as it’s often called, out of home (OOH)—is every place and platform outdoors where we see paid ads. There are various kinds of outdoor advertising formats and different reasons to use them. You will learn in this article that there are many Outdoor Advertising options.   Billboards – the granddaddy of outdoor advertising Everyone is familiar with and grew up with billboards, the original OOH format. These increased in popularity with the automobile age, with businesses advertising roadside stands, restaurants, shops, and lodging along America’s highways. In essence, they are giant posters, visible from a distance as cars [...]

Do Impressions Matter

When we first began Digital Marketing, impressions were everything. For almost the first two decades of digital advertising impressions were the gold standard, with clicks and click-through-rates right behind. But as digital advertising has become more sophisticated marketers are looking for KPI’s that are closer to the outcome they need. It begs the question, do impressions matter? Traditional Advertising Measurement For years media was measured by estimates of how many people read a publication based on circulation rates and what we perceived were “pass-along” rates. The number of people who read a single issue. (think People Magazine in the doctor’s [...]

By |2022-01-12T14:13:12+00:0001/12/22|Digital Advertising, Digital Marketing|

Trends in Digital Advertising

Digital marketing continues to evolve, and 2022 will be no exception when it comes to changing advertising trends. Digital ad spend is growing tremendously and will continue to do so. Banner ads, social media ad campaigns, video ads, and pay-per-click advertising are all part of the digital advertising landscape—a field that grows more crowded by the day. Of note is that global ad spending declined in 2020 by 4.2% to $569 billion. Out of that, traditional media (print, broadcast) was $233 billion, an 18% drop from 2019. But digital media spend grew by 8% to $336 billion. Digital also had [...]

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