John Sadowski, Author at Metro Valley Advertising

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So far John Sadowski has created 210 blog entries.

Outspend the Competition Without Actually Spending More

Very few marketers are the “biggest” in their field. Just being the largest in a market is a rarity. We have spent more of our time working with Davids, not Goliaths. But even Goliaths do not like to throw their money away. When competing against the big dogs we are always finding ways to outspend the competition, without actually spending more. To be clear, “outspend” is not about increasing dollars, rather it is increasing efficiency and effectiveness with our budget. Increase your share of voice without any additional outlay of money and you improve your ability to increase market share. [...]

By John Sadowski|2025-08-12T23:07:33+00:0008/13/25|Advertising Agency, Lead Generation|

How to Use Video Marketing for Personal Injury Advertising

Video marketing isn’t a just a trend that will fade. It’s a tactic that continues to grow, whether on YouTube, your favorite social media platform or the Internet. Video marketing is a tool that can help personal injury attorneys generate more leads and build stronger relationships with potential clients. In a competitive business, where trust is critical, video helps you break through the noise and connect on a human level. It is imperative for attorneys to learn how to use video marketing for personal injury advertising. If you’re not using video in your personal injury advertising, you’re missing opportunities to [...]

By John Sadowski|2025-08-06T00:02:50+00:0008/06/25|Lead Generation, Personal Injury Advertising, Video Marketing|

Social Proof in Advertising

In his book Influence: The Psychology of Persuasion, Dr. Robert Cialdini explains that social proof is one of six key principles that guide how people make decisions. When others approve of something, we instinctively trust it more. It’s a shortcut our brains use to decide what’s safe, what’s popular, and what’s worth our time. That’s why social proof in advertising plays a critical role and why client testimonials, reviews, and ratings are powerful tools for lead generation. It is one of the strongest tools an advertising agency can use. Marketers work hard to get impressions, but impressions alone don’t close [...]

By John Sadowski|2025-07-29T23:44:00+00:0007/30/25|Advertising, Advertising Agency, Lead Generation|

Advertising Shouldn’t Be Either/Or

People love choices, as do most marketers. But too often, marketers see media planning as a choice between traditional and digital. They pick one and they ignore the other. That thinking leaves money and leads on the table. Advertising shouldn’t be either/or, it should be digital and traditional. As my dad used to say, “A rising tide raises all ships”. In marketing, we know that people make decisions with both emotion and logic. The heart and the brain work together. That’s true in advertising too. You can’t afford to rely on just one channel or one tactic. Both traditional and [...]

By John Sadowski|2025-07-23T14:24:13+00:0007/23/25|Advertising, Advertising Agency, Lead Generation|

Dayparting TV and Radio Buys for Maximum Impact

If you watch as seasoned fisherman, you realize they don’t throw their line anywhere and they don’t come out to fish at just any time. They know that fish bite at specific times in specific place. Advertising is the same, when your message runs can be just as important as what it says. Experienced media buyers know that dayparting TV and Radio Buys for maximum impact means placing your ads when and where the audience is most receptive and likely to take action. Many campaigns with strong creative still underperform. Why? Because they overlook timing. If you’re not aligning your [...]

By John Sadowski|2025-07-08T00:28:42+00:0007/09/25|Advertising Agency, Lead Generation, Radio Advertising, TV Advertising|

How Changing Media Habits Impact Legal Advertising

The Evolution of Media Consumption and What It Means for Your Law Firm's Marketing If you want to grow your law firm, you need to understand where your audience is spending time. That used to be simple. TV, radio, and print ruled the land. But media habits have changed fast, and they keep changing. If your strategy doesn’t keep up, your marketing dollars will fall short. Every legal marketer must know how changing media habits impact legal advertising. Today’s legal advertising must meet people where they are. But the challenge is, people are everywhere. From boomers to Gen Z, every [...]

By John Sadowski|2025-07-02T11:04:10+00:0007/02/25|Advertising Agency, Lead Generation, Personal Injury Advertising|

Generate Qualified Leads Not Just Clicks

Marketers face a common challenge across industries and verticals. Clients demand results. Yet many campaigns optimize for volume and vanity metrics. Businesses and advertising agencies want to generate qualified leads, not just clicks. The pressure to show immediate results often distracts marketers. They celebrate high engagement metrics while ignoring lead quality. Meanwhile, competitors capture better prospects with strategic approaches. The difference lies in optimization philosophy. Clicks Aren't the Goal—Leads Are A click represents interest, not intent to purchase. Many clicks come from curiosity seekers, job hunters, or competitors researching your client's approach. The story comes to mind of the Ferarri [...]

By John Sadowski|2025-06-24T23:16:43+00:0006/25/25|Advertising Agency, Digital Advertising, Lead Generation|

The Psychology of Effective Legal Advertising

The Psychology of Effective Legal Advertising: What Makes Potential Clients Call Personal injury advertising is not just about showing your credentials. It's about understanding how people think when they need help. Understanding the psychology of effective legal advertising can really accelerate results. Your potential clients make decisions based on emotions first. Then they justify those choices with logic. Understanding this changes everything about your personal injury marketing approach. The Injured Client's Mind When someone gets hurt, their world turns upside down. Fear takes over. People question if they will fully recover and when. They worry about medical bills. They stress [...]

By John Sadowski|2025-06-16T23:57:27+00:0006/18/25|Advertising Agency, Lead Generation, Personal Injury Advertising|

Hyper-Local Targeting

People like convenience, even when it comes to hiring a personal injury attorney. Local is often synonymous with convenient. Even large regional and national firms often have multiple offices to increase convenience. Capturing more clients who live locally is a great way to increase business. Successful local advertising requires hyper-local targeting. Every practice needs to define what is hyper-local. Hyper-local in urban settings is very different than in rural towns. Physical attributes affect convenience. A major thoroughfare can make 20 miles relatively convenient. Whereas a river with no crossing for 15 miles can make a 2-mile radius insurmountable. Define hyper-local [...]

By John Sadowski|2025-06-16T14:12:04+00:0006/16/25|Advertising, Advertising Agency, Personal Injury Advertising|

The Resurgence of Audio

It is easy to assume that radio advertising “went away” and is now returning thanks to digital audio. But that would be an oversimplification. Radio never left but it has slowly evolved as listening habits morphed. The resurgence of audio really speaks to varied ways we now consume “radio.” Radio has always had very valuable attributes for advertisers. It appeals to the full spectrum of the population. It is popular with listeners young and old, of all ethnicities and income levels. We trust radio and exhibit loyalty to our favorite stations and personalities. At the same time, how we consume [...]

By John Sadowski|2025-06-04T00:15:05+00:0006/04/25|Advertising Agency, Radio Advertising|

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