Develop An Effective PI Marketing Budget
One of the most challenging marketing tasks for any business is establishing their marketing budget. This is true for Personal Injury attorneys as well. A quick review of “benchmarks” for the industry is not especially helpful, with ranges from 5-25% of gross revenue commonly found. To develop an effective PI marketing budget, you need to take a number of factors into consideration. Industry Benchmarks Industry benchmarks are usually nothing more than averages. If you are an “average” firm that might work for you. We find that each firm is unique, with their own needs and desires. So, while benchmarks provide [...]