Create The Perfect Media Plan
The popular axiom in business is that a failure to plan is a plan to fail. This phrase is attributed to the wise sage Benjamin Franklin and is true in many areas of life, including advertising. If you are going to put your company’s hard-earned resources into marketing, it should be done thoughtfully. Advertising can be a valuable component to a business’s success. It can also drain your coffers. To ensure success when promoting your organization, create the perfect media plan. What Is A Media Plan? Media planning is the process by which marketers determine how, when, and where an [...]