Blog - Page 21 of 21 - Metro Valley Advertising

SEO & SEM- Perfect Together

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are synergistic marketing strategies that work best together. While they are different, they both play very similar roles sharing one common goal… to bring website users to your site. The goal of SEO is to attract users organically – without paying for each click. With SEM or PPC(Pay Per Click), online marketers are using a variety of techniques to proactively market the website and are willing to pay for clicks. Why You Need Both SEO takes up to 6 months to get traction. SEM can be up and running in a day providing immediate visitors [...]

By MVA|2018-11-26T21:27:57+00:0002/21/18|Advertising, SEM, SEO|

Why Use An Advertising Agency

One of the great things about the computer age is that it makes us feel empowered. We can get information on just about anything and it seems like we can learn how to do everything on the internet. But that doesn’t mean all aspects of business are “Do It Yourself”. And when it comes to advertising, there are considerable advantages to using an agency. First, an agency is media agnostic. An agency does not own media outlets, so they have no vested interest in the media they select. It does not matter if they buy one radio station or another. [...]

By MVA|2018-11-26T21:27:03+00:0002/14/18|Advertising, Radio Advertising, TV Advertising|

Radio Buying 101

Radio can be a powerful advertising vehicle for many kinds of businesses. Radio reaches over 95% of the population in America. And radio is an intimate form of advertising since many people listen alone, i.e. jogging or driving. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. It has flexible ad lengths, ranging from 60 seconds down to 2-3 second adlets. Radio is an “everywhere media”. It is in the home, car, even on your phone. Radio offers “recency”, since it is often the last thing heard by a [...]

By MVA|2018-09-21T20:49:32+00:0002/07/18|Advertising|

SEO Basics

Simple Steps to Improve Your Organic Ranking So this year, you have committed to improve the ranking of your website – but where do you start? The beginning, of course! Search Engine Optimization or SEO is the process of improving your website’s ranking organically (i.e. no boosts or other paid tactics that bring up your ranking). It’s not a difficult process but does require a few basic steps. First, decide what the most important features or components of your business are. For example, what do people know you for and how do they search to find a business such as [...]

By MVA|2018-09-21T20:48:38+00:0001/31/18|SEO|

How Google Ads Can Help YOUR Business

If someone raised their hand and said they were interested in your business would you talk to them? Of course you would. So why advertise on Google Ads? Because every time someone performs a search on a topic related to your business, they have in essence, raised their hand and said they are interested. Google helps advertisers reach the right people at the right time. When someone types a query into their Search Bar, they have shown an “Intent” to learn something. If that “something” is about your business then you want to be there. Ads can fit any budget. [...]

By MVA|2019-05-23T00:58:59+00:0001/24/18|Advertising, Advertising Agency, Digital Advertising, SEM|

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