Radio Buying 101
Radio can be a powerful advertising vehicle for many kinds of businesses. Radio reaches over 95% of the population in America. And radio is an intimate form of advertising since many people listen alone, i.e. jogging or driving. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. It has flexible ad lengths, ranging from 60 seconds down to 2-3 second adlets. Radio is an “everywhere media”. It is in the home, car, even on your phone. Radio offers “recency”, since it is often the last thing heard by a [...]
