Blog - Page 20 of 21 - Metro Valley Advertising

The Right Media Mix

It is very easy to get caught up in the hype of the latest great thing. In the advertising world, the latest great thing is digital. Is Digital Advertising deserving of the attention it is receiving, Yes. However, traditional media is still of great value as well. According to Nielsen, more than 93% of Americans 18 and older listen to radio every week. It is not just about ratings and impressions, but how people consume and remember messaging. We have all met someone who “hears you” or others who “see what you mean”. David Adelman of OCD Media explains “Building [...]

By John Sadowski|2019-05-23T00:41:27+00:0005/23/19|Advertising, Advertising Agency, Digital Advertising, Radio Advertising, TV Advertising|

Links, Links and More Links

Spend 20 minutes reading on the Internet and chances are you will come across a dozen links. A link is code that directs you to another site when clicked. Links are the footnotes and currency of the Internet, allowing readers to know where content came from and helping to rank websites. In other words, links play an important role in SEO. A better understanding of links and how to build them will absolutely increase your SEO rankings. Google has confirmed that high quality content and links are 2 of the 3 most important factors in organic rankings. Google wants each search [...]

By John Sadowski|2019-05-23T00:46:03+00:0005/15/19|Advertising, Advertising Agency, Backlinks, Content Marketing, Digital Advertising, SEO|

Video Marketing – How To Get Started

It was not too long ago that Video Marketing meant TV advertising. Things have changed in a hurry. Only 2 years ago YouTube reported that it averaged a billion hours of viewing every day. Facebook now sees over 8 billion videos viewed every day. Part of the attraction of video marketing is that unlike TV advertising, it does not require as large a budget for production or media. Video has gone from being a fun way to entertain (cat videos anyone?) to a key component of many marketing plans. If video marketing seems too time-consuming for you, hire an Advertising [...]

By John Sadowski|2019-05-08T19:42:37+00:0005/08/19|Advertising, Advertising Agency, Digital Advertising, Video Marketing|

How To Buy Radio Advertising

Most media coverage of advertising today focuses on digital. Whether it is the rise of social media, or the use of mobile in everyday life, the discussion is usually about online opportunities. However, 92% of Americans listen to traditional radio every week. And it still works! If you think radio advertising may be of value to marketing your business, follow the recipe below to develop a successful plan. Demographics Who is the core audience of the product or service you are going to advertise? You should be able to quantify your audience based on age and gender. Do you want [...]

By John Sadowski|2019-05-02T12:58:05+00:0005/01/19|Advertising, Radio Advertising|

Digital Marketing Basics For Business

Business owners have many roles beside running their businesses, they are involved in human resources, customer service, bookkeeping etc. For many, marketing is a luxury, and they often follow the path of least resistance. Most business owners have heard Digital Marketing can help them but the landscape seems to change every week. Knowing where to start and what is important can make digital marketing much more accessible. Considering the importance of the internet to today’s business, digital marketing is essential. Website A website is a must in today’s digital world. Decide what action you want a prospect to take when [...]

By John Sadowski|2019-04-24T13:00:27+00:0004/24/19|Advertising, Digital Advertising, SEO|

You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel good about seeking your guidance. Content Marketing can take the form of blogs, e-mails, podcasts, videos, newsletters. It is informational but does not have to directly represent the brand of the writer. Many people think of Content Marketing as only a Search Marketing play, but [...]

By John Sadowski|2019-04-21T23:52:00+00:0004/19/19|Digital Advertising, SEM, SEO|

Metrics That Matter – How to Determine Your KPI’s

You have taken the time to build out a great website, you are now advertising, either digitally, with traditional media or both, and you want to see if it will help your business’ bottom line. How do you measure that? What are the indicators that measure whether or not a prospect is on the path to becoming a customer? And which metrics matter most? It is easy to look at all of the numbers and get excited by what looks to be growth. But if these numbers don’t equate to increased sales, it’s a game changer. KPI’s vary somewhat by [...]

By John Sadowski|2019-04-19T12:30:36+00:0004/17/19|Advertising, Digital Advertising, SEM, SEO|

Internet Stalking

We have all visited websites and seen advertising that eerily matches searches we have done or pages we have visited. Sometimes it’s as if our computers actually know what you have purchased or are interested in purchasing, without you telling anyone. With the recent disclosures of Facebook’s data issues, people are more interested than ever to understand the ins and outs of ad targeting. So how does Facebook and other sites learn so much about us? One way is through our purchase behavior. You walk into CVS and buy Kleenex and Afrin. The next day you start seeing ads for [...]

By MVA|2019-04-16T18:21:12+00:0004/03/18|Advertising, Digital Advertising|

Broadcast TV or Cable – Which Is Right For You?

Sight, Sound and Motion. Still the most powerful selling medium in advertising. But which is right for you? There are several factors to consider when making that choice. The first consideration is the geography your business draws from. Broadcast generally covers an entire market. If your business does not draw from a substantial portion of the market then you may have a lot of waste, and cable will be more cost-effective. If you only do business from a county or two, cable is wiser, in large part because of the way cable is zoned. The second consideration is your target [...]

By MVA|2018-11-26T21:32:39+00:0003/29/18|TV Advertising|

Outdoor Advertising Can Work for You

Outdoor advertising is a great way to reach people where they live, work and play. Many people associate outdoor advertising as just billboards. Yes, the hard-working billboard is still going strong, but we are here to tell you that outdoor advertising is more than just billboards. The world of outdoor consists of different types of signage that are on or in buses, taxis and subways. Industry specialists refer to outdoor advertising as Out-of-Home (OOH) and it spans the gamut from airports, supermarkets and stores, to sporting arenas and gyms. And the sky is the limit when it comes to size, [...]

By MVA|2018-11-26T21:31:54+00:0003/21/18|Advertising, Outdoor Advertising|

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