Can AI Build a Media Plan
At the start of the year, I tested AI’s ability to build a marketing plan. I hoped it would be fast, smart, and helpful. It was fast—but not that smart. So, I ran a new test. I wanted to know: Can AI build a media plan. I needed to know, can AI build a smart media plan? So we gave AI real client briefs. We also gave it fake ones to test range. And we used the same RFP for each platform. It included goals, audience, geography and budget. In some cases, the AI tools could access client websites for added context. [...]