5 Reasons Google Ads Don’t Work
When we meet with business owners, we often hear that Google Ads “don’t work”. The owners are well meaning, but the reasons their Google Ads don't work ranges from a lack of understanding to the comical. Some of the reasons may sound familiar. Let’s review the most common: Social Media Works, Not Search Most of us are excited by what is new and shiny. Advertising is no different. By digital standards, search is ancient. Search was a hot topic over 10 years ago. Social Media is a great place to advertise. But even Facebook has seen usage start to stagnate [...]