Blog - Page 18 of 21 - Metro Valley Advertising

How is a Brand Different Than a Logo?

By Lara Kisielewska Optimum Design & Consulting https://optimumdc.com/ The word “branding” means different things to different people. In fact, it is probably one of the most misunderstood pieces of jargon among small businesses that don’t employ their own Advertising Agency. Many people assume that a brand means a logo, and a logo is definitely the most immediately visible part of a brand. But a brand is also composed of other visual aspects, like your fonts and colors, and maybe a set of icons. It is also your messaging, as conveyed in your marketing collateral such as your website and brochure, [...]

By John Sadowski|2019-10-15T20:50:54+00:0010/15/19|Advertising, Advertising Agency|

Micro-Influencer Marketing… Buzz-Worthy Trend, or Game-Changer?

By Petia Abdur-Razzaaq Principal The Stylista Group The concept of influencer marketing isn’t a new one. Back in the day before social media, we had celebrities endorsing products on product packaging and via all forms of traditional media, and it worked! The equation was a simple one...Americans, in general, tend to love their favorite actor, baseball player, singer, etc. As a result, if that person took a picture and said that they enjoyed a particular product or service, their fans believed them and ran in droves to purchase whatever it was. Fast-forward to 2019 and while celebrity endorsements still [...]

By John Sadowski|2019-10-01T20:56:23+00:0010/01/19|Advertising, Advertising Agency|

Rank Higher For Less

Every business wants to be at the top of the search engine results page for their business category. But how do you rank higher for less money on Google? With some time and diligence anyone can improve their Google Rank. To be clear, we are talking about organic search or SEO. Businesses who rank highly in SEO do not get there by accident. While some might argue that improving your ranking is all about ego it is really all about business. 97% of all clicks take place on the first page and 55% of all clicks go to the first [...]

By John Sadowski|2019-10-24T17:29:50+00:0010/01/19|Advertising, Backlinks, Content Marketing, SEO|

SEO Tools

In last weeks blog we discussed some of the terms necessary to conduct a thorough SEO (Organic Search) campaign. As we noted, there are a number of components to successful SEO. Fortunately, there are also some very powerful SEO tools that can help in your efforts. Some of these tools are completely free. Others have free versions and more robust paid platforms. If SEO is part of your marketing, whether as an in-house effort or if you are outsourcing to a Digital Agency, you should be utilizing some of these platforms. Google Search Console Another free site from Google that [...]

By John Sadowski|2019-09-17T00:33:59+00:0009/17/19|Advertising, Backlinks, Digital Advertising, SEO|

SEO Terms You Need To Know

For many businesses, SEO (Search Engine Optimization) or organic search is the first building block in their marketing strategy. And for good reason. SEO can be very cost-effective advertising. SEO is always “on”, it does not need to be scheduled. Even if you are out of money it still works. So what do all of those SEO Terms mean and how do they apply to a good strategy? Many SEO experts break organic search into 3 components, On-Site Optimization, Content and Off-Site Authority. The following are some of the terms you need to know in order to develop your SEO [...]

By John Sadowski|2019-09-10T00:14:43+00:0009/10/19|Advertising, Advertising Agency, Backlinks, Digital Advertising, SEO|

KPI’s and Metrics

Whether you are a digital advertiser or traditional advertiser, data is crucial to your advertising success. But what do you measure? There are two kinds of data points to consider KPI’s and Metrics. The main focus of any advertiser should be on their KPI’s, not metrics. What Are KPI's and Metrics KPI’s (Key Performing Indicators) are the data points that are used to measure performance and success. A metric is a number that may be a part of the KPI. Metrics and KPIs are like squares and rectangles: All squares are rectangles, but not all rectangles are squares. Similarly, all [...]

By John Sadowski|2019-09-03T19:54:56+00:0009/03/19|Advertising, Advertising Agency, Digital Advertising|

SEO and the Importance of Content in Digital Advertising

In the hard and fast world of digital advertising, your product is really only as good as the content you put on the Internet. Any advertising agency worth their salt already knows the ways in which content in the physical world, from print media to billboards to commercials on TV, plays a hand in selling a good or a service, and in this digital age, the Internet presents a much larger playground. A good digital agency will know that if you put quality writing, graphics, ads, and more into the Web, the returns are enormous, enough that according to Brafton, [...]

By John Sadowski|2019-08-27T23:53:45+00:0008/27/19|Advertising Agency, Content Marketing, Digital Advertising, SEO|

Radio For Everyone!

Advertisers still ask why radio makes sense in the digital age. There are many reasons. Start with the basics. Every week more Americans tune to AM/FM radio than any other platform. In fact, 93% of Americans 18+ listen to radio. That is more than watch TV, or use a smartphone or computer. Radio is an intimate form of advertising, as many people listen alone in their cars, exercising or commuting to work. Because of this, listeners develop strong relationships with their favorite stations, identifying with the music and bonding with on-air personalities. Radio is a very flexible advertising medium, with [...]

By John Sadowski|2019-08-20T23:26:46+00:0008/20/19|Advertising, Advertising Agency, Radio Advertising|

Is Artificial Intelligence Taking Over Advertising?

Technology is advancing at breakneck speed and with it changes in advertising are rapidly evolving. While we have seen Search and Social media become major components of the advertising ecosystem where does Artificial Intelligence(AI) fit in? Is Artificial Intelligence really taking over Advertising? You would be surprised. Last year Lexus revealed that they had released a TV commercial that was entirely scripted by AI. Partnering with IBM and Watson, Lexus fed the computer numerous data points including the winning commercials for the last 15 Cannes Golden Lions and 10 years of the best “luxury” commercials. A gimmick, sure! But it [...]

By John Sadowski|2019-08-13T22:52:14+00:0008/13/19|Advertising, Advertising Agency, Digital Advertising|

Increase Performance With Google Analytics

Google Analytics is a must-have tool for any business with a website. Every Digital Marketer should install this platform. There are over 40 million users of GA.Whether you collect leads from your site or run a full e-commerce business, Google Analytics(GA) can help increase performance. Here are some great ways to use this free platform to help your business: Examine Channels Channels refers to the kinds of online traffic that comes to your site. Typical channels will include Organic, Paid, Social, Email etc. The Channels report will provide all of the metrics for each of these broad categories, informing you [...]

By John Sadowski|2019-08-06T22:43:45+00:0008/06/19|Advertising, Digital Advertising, Google|

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