Blog - Page 13 of 21 - Metro Valley Advertising

Google Ads Maintenance

Like a piece of intricate machinery, a Google Ads account needs regular maintenance. The new year is a great time to review your account to make sure it is running properly. A poorly maintained Ads account will be more expensive to operate and deliver substandard results. The following are some pointers for good account maintenance, guaranteed to improve performance. Keywords Starting at the bottom and working up, review your keywords. Are they all Broad Match, with just a few Phrase and Exact Match thrown in? Too many Broad match keywords will lower your Google Ads Quality Score which will lower [...]

By John Sadowski|2021-01-20T16:11:26+00:0001/20/21|Google, SEM|

10 Digital Terms and Acronyms You Must Know

In the advertising business it is our job to position products and services so that consumers believe they must have them. In doing so we often create clever sounding names and words to attract attention. Sometimes, we are so clever that we confuse. That is especially true in digital advertising where new products and services come online almost daily. The following are 10 digital terms and acronyms you must know. Account Based Marketing Account Based Marketing (ABM) – this is a focused growth strategy where the marketing and sales teams work together to identify high value prospects and create custom [...]

By John Sadowski|2021-01-13T20:00:28+00:0001/13/21|Advertising, Digital Advertising|

Develop Your 2021 Advertising Strategy

The new year is a time when many businesses put their latest advertising strategies to work. After the difficulties of 2020 planning for the uncertainty of the coming year is more important than ever. Developing your 2021 advertising strategy is the best way to increase your sales and revenue for the coming year. Objective A successful advertising strategy starts with a clear objective. What is it that we want our target audience to do? If we are looking to increase sales, then a clear understanding of the sales process or cycle for our business is necessary. The process for every [...]

By John Sadowski|2021-01-06T18:55:37+00:0001/06/21|Advertising, Advertising Agency|

Changes in TV Viewership

The world of TV has seen immense disruptions this year. Some of the affects of the pandemic were obvious and not unexpected. Overall, people consumed more TV as they shuttered at home. Viewing habits changed with new schedules. And as schedules changed streaming became more popular than ever as viewers watched what they wanted when they wanted. Many of 2020’s changes in TV viewership look to be with us for some time. Early Shut Down No surprise to anyone that TV viewing in March and April increased. American adults spent an average of 11 hours and 25 minutes a day [...]

By John Sadowski|2020-12-23T17:19:59+00:0012/23/20|Advertising, Advertising Agency, TV Advertising|

Radio – The Resilient Media

I recently came across an article that described radio as “resilient”. There has never been a media that has been written off more than radio. Talking movies were supposed to kill radio, they didn’t. With the growth of television radio was thought to be finished. Not. Radio was toast when portable music players like Walkman’s became the rage. Didn’t happen. And surely digital was more than radio could endure. But radio – the resilient media continues. Post Covid Ratings Not surprisingly, during the first six weeks of the pandemic radio ratings dropped dramatically. Drive time listening was impacted the most [...]

By John Sadowski|2020-12-16T16:42:13+00:0012/16/20|Advertising, Radio Advertising|

What is Happening to Cable TV

We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

By John Sadowski|2020-12-09T16:17:17+00:0012/09/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

5 Cost-Effective Ways to Write a Blog With What You Already Have

Blogs are good for your SEO (or so they say) Every marketing guru we know advises business owners to use a website blog to gain traction in Google searches. They’re not wrong. Blogs can help you increase your web traffic and raise your Google search rankings. They’re also valuable resources for answering the questions that make prospects and customers hesitate before purchasing. However, we’ve found that clients are often resistant to blogging. It’s time-consuming. It’s costly. And it’s hard to come up with original content ideas. But in fact you probably have plenty of material for your blog right [...]

By Laurel Carpenter and Charles Herold|2021-04-12T20:45:54+00:0012/02/20|Content Marketing, Digital Marketing, SEO|

Thought Leadership Today

Thought Leadership is a marketing objective pursued by many in business today. The goal usually is to stand out from one’s peers so that we get increased exposure with others in our industry and drive revenue for our company. It is very easy to get caught up in attempting to elevate oneself but thought leadership today is about much more than ourselves. To be effective you must first benefit your audience. Definition Thought Leadership is more than podcasts, videos and newsletters. It is sharing your unique way of thinking with others. You must guide and offer insight to others. It [...]

By John Sadowski|2020-11-25T16:06:16+00:0011/25/20|Content Marketing, Digital Marketing, Social Media|

Common B2B Marketing Mistakes

Business to Business marketing is becoming increasingly complex. And with so many things to remember mistakes are easier to make. Because the value of a client in B2B is often quite high, advertising errors can be costly. Eliminating common B2B marketing mistakes can save money and increase revenue. The acronym ABM (Account Based Marketing) is often misunderstood. The purpose of ABM is for marketing to work with sales to identify high-value prospects and focus on that segment. The idea is that marketing will generate the kinds of leads the sales team wants. Content and campaigns are dedicated to a specific [...]

By John Sadowski|2020-11-19T13:58:47+00:0011/19/20|Advertising, Content Marketing, Digital Marketing|

Advertising Without The Cookie

For many years digital advertisers have relied on the cookie for audience targeting. But, at the beginning of the year Google announced that it was eliminating cookies completely over the next two years. This sent shockwaves through the industry. How will digital advertising survive without the cookie? Marketers have been using cookies to track customer behavior for almost as long as digital advertising has existed. At one time, nearly all online advertising relied on cookies for targeting, retargeting, display advertising and behavioral marketing in general. What Is A Cookie Cookies are tracking code that is placed on your browser by [...]

By John Sadowski|2020-11-11T20:30:22+00:0011/11/20|Digital Advertising, Digital Marketing, Google|