Video Marketing Archives - Metro Valley Advertising

TV + Digital Retargeting For Maximum Impact

In its heday, TV was the undisputed king of advertising media. A marketer could place an ad on television and know that it would provide a full funnel experience for prospects. The ad would create awareness, engagement and conversion, often times in a single viewing. With the fragmentation of traditional TV and the addition of streaming services consumers are often overwhelmed with choices. That has cut into TV’s full funnel capabilities. Today’s advertising agencies need TV + Digital Retargeting For Maximum Impact. As TV has become even more fragmented with streaming, understanding how to use it correctly has become more [...]

By John Sadowski|2025-08-26T16:09:56+00:0008/27/25|Advertising Agency, TV Advertising, Video Marketing|

How to Use Video Marketing for Personal Injury Advertising

Video marketing isn’t a just a trend that will fade. It’s a tactic that continues to grow, whether on YouTube, your favorite social media platform or the Internet. Video marketing is a tool that can help personal injury attorneys generate more leads and build stronger relationships with potential clients. In a competitive business, where trust is critical, video helps you break through the noise and connect on a human level. It is imperative for attorneys to learn how to use video marketing for personal injury advertising. If you’re not using video in your personal injury advertising, you’re missing opportunities to [...]

By John Sadowski|2025-08-06T00:02:50+00:0008/06/25|Lead Generation, Personal Injury Advertising, Video Marketing|

Video Wins for Personal Injury Attorneys

As the digital world and the legal industry intersect, attorneys are seeking innovative ways to effectively communicate with clients, engage their audience, and bolster their marketing efforts. And video has emerged as a dynamic tool that not only meets these goals but also takes them to new heights. From video blogs to explainer videos and marketing clips, PI attorneys are embracing the power of visual storytelling. Why? Because video wins for personal injury attorneys. Video Marketing For PI Attorneys In the highly competitive world of personal injury, effective marketing is crucial for gaining clients and growing a practice. Video marketing [...]

By John Sadowski|2023-08-30T12:34:12+00:0008/30/23|Personal Injury Advertising, Personal Injury Attorney Advertising, Video Marketing|

5 Ways To Save Money On Advertising

Advertising can be critical to a business’s success. For many businesses, there is no way around it, they need to advertise. But it can also be a substantial expense. Finding ways to advertise cost-effectively is important for every company. Even reducing your ad budget by a few percentage points can really improve the bottom line. If you are looking for 5 ways to save money on advertising, consider the following ideas. Inbound Marketing Start by improving your inbound marketing tactics. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, and then attract [...]

By John Sadowski|2022-06-27T23:35:37+00:0006/28/22|Advertising, Content Marketing, SEO, Video Marketing|

Video and Outdoor Advertising

Last week’s blog explored the value of using video in a marketing campaign. The ROI of video is undeniable. Video is also remaking the oldest advertising media, Outdoor. People have been using signs since the caveman. As a means of advertising outdoor has influenced consumers since they traveled on horseback. Now digital Outdoor advertising is using the most sophisticated marketing tools to impart messaging. Video and Outdoor advertising are a perfect match. What Is Outdoor Outdoor Advertising or Out-of-Home (OOH) is just that. Any advertisement that reaches a person outside the home. Outdoor takes many forms, from highway billboards, to [...]

By John Sadowski|2021-10-13T19:10:16+00:0010/13/21|Digital Advertising, Outdoor Advertising, Video Marketing|

The ROI of Video

Video marketing is all the rage these days. And with good reason, people like to watch video. Yet, many marketers are not sure if it is right for them. The idea of creating video can seem daunting. While creating a good video is more expensive than writing a blog it does not have to be as expensive as a national Television commercial. But the ROI of video is so strong it should convince anyone involved with advertising to jump in. People like to watch video. Most of us have noticed the increase in the number of videos on the internet. [...]

By John Sadowski|2021-10-06T14:18:04+00:0010/06/21|Advertising, TV Advertising, Video Marketing|

What is Happening to Cable TV

We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

By John Sadowski|2020-12-09T16:17:17+00:0012/09/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Convergence And What It Means For You

What is convergence and why should you care? Many of us have watched streaming programming on our TV, tablet or smartphone. Others of us have listened to streaming music, whether through a platform such as Spotify or Pandora, or our favorite terrestrial station. The place where traditional advertising and the Internet come together, and blend is convergence. Convergence is the blurring of the line between traditional and digital advertising. Let’s explore convergence and what it means for you. What Is Convergence In theory, convergence means that the “blend” of digital and traditional will form one new entity. As we know [...]

By John Sadowski|2020-07-29T16:03:12+00:0007/29/20|Advertising, Digital Advertising, TV Advertising, Video Marketing|

Video for Engagement and Conversions

Video has seen a large increase in use since the beginning of the pandemic. But Video was already on the rise prior to the start of shelter-in-place. Many people think of video as a way to introduce a product or service, but smart marketers use video for engagement and conversions. Content creation has much less value if there is no engagement. Video has an advantage over other forms of content because it can entertain and inform. A recent study by Demand Gen said that 73% of respondents had less time for reading and research but were willing to spend 10 [...]

By John Sadowski|2020-06-18T00:21:22+00:0006/18/20|Advertising, Content Marketing, Video Marketing|

Video Marketing – How To Get Started

It was not too long ago that Video Marketing meant TV advertising. Things have changed in a hurry. Only 2 years ago YouTube reported that it averaged a billion hours of viewing every day. Facebook now sees over 8 billion videos viewed every day. Part of the attraction of video marketing is that unlike TV advertising, it does not require as large a budget for production or media. Video has gone from being a fun way to entertain (cat videos anyone?) to a key component of many marketing plans. If video marketing seems too time-consuming for you, hire an Advertising [...]

By John Sadowski|2019-05-08T19:42:37+00:0005/08/19|Advertising, Advertising Agency, Digital Advertising, Video Marketing|