We have all heard about the large number of people who are “cutting the cord” and leaving cable. If we believe the hype, cable and broadcast TV will soon be gone, taken over by streaming programming. However, it is not all doom and gloom for the cable industry. And advertisers who think that they can cover a market with streaming video alone are mistaken. Here's what is happening to cable TV. What is OTT For definition purposes OTT (Over-The-Top) is streaming video media service offered directly to viewers via the Internet. The video bypasses cable, broadcast, and satellite television platforms and goes directly to [...]

What is convergence and why should you care? Many of us have watched streaming programming on our TV, tablet or smartphone. Others of us have listened to streaming music, whether through a platform such as Spotify or Pandora, or our favorite terrestrial station. The place where traditional advertising and the Internet come together, and blend is convergence. Convergence is the blurring of the line between traditional and digital advertising. Let’s explore convergence and what it means for you. What Is Convergence In theory, convergence means that the “blend” of digital and traditional will form one new entity. As we know [...]