A topic of hot debate these days is whether you should use inbound of outbound marketing for your Lead Generation. For those of us in marketing you know that we love to throw around buzz words. That should not be a surprise from a profession that gets people to buy things based on language. In this case, it is more than jargon. Both are legitimate strategies for Lead Generation. Which should you choose? How about combining Inbound and Outbound marketing to maximize results. Outbound Marketing What are Inbound and Outbound marketing anyway? Outbound marketing is what was called “marketing” or [...]