SEO Archives - Page 3 of 3 - Metro Valley Advertising

Digital Marketing Basics For Business

Business owners have many roles beside running their businesses, they are involved in human resources, customer service, bookkeeping etc. For many, marketing is a luxury, and they often follow the path of least resistance. Most business owners have heard Digital Marketing can help them but the landscape seems to change every week. Knowing where to start and what is important can make digital marketing much more accessible. Considering the importance of the internet to today’s business, digital marketing is essential. Website A website is a must in today’s digital world. Decide what action you want a prospect to take when [...]

By John Sadowski|2019-04-24T13:00:27+00:0004/24/19|Advertising, Digital Advertising, SEO|

You Should Be Content Marketing

What is Content Marketing and why should you do it? Content Marketing is the creation of valuable, relevant information to attract and retain a clearly defined audience. The purpose is to market your business without the “hard sell”. Instead, the intent is to help you establish your “thought-leadership” in the field, making prospective customers feel good about seeking your guidance. Content Marketing can take the form of blogs, e-mails, podcasts, videos, newsletters. It is informational but does not have to directly represent the brand of the writer. Many people think of Content Marketing as only a Search Marketing play, but [...]

By John Sadowski|2019-04-21T23:52:00+00:0004/19/19|Digital Advertising, SEM, SEO|

Metrics That Matter – How to Determine Your KPI’s

You have taken the time to build out a great website, you are now advertising, either digitally, with traditional media or both, and you want to see if it will help your business’ bottom line. How do you measure that? What are the indicators that measure whether or not a prospect is on the path to becoming a customer? And which metrics matter most? It is easy to look at all of the numbers and get excited by what looks to be growth. But if these numbers don’t equate to increased sales, it’s a game changer. KPI’s vary somewhat by [...]

By John Sadowski|2019-04-19T12:30:36+00:0004/17/19|Advertising, Digital Advertising, SEM, SEO|

Rank Higher on Google

Every business wants to be at the top of the page for a Google search but how do you get there? Businesses who rank highly on the SERP (Search Engine Results Page) don’t get there by accident. But with a little time and effort you can drastically increase your businesses placement. Start by expanding your web presence. Make sure you have an up to date Google My Business page, website, social media presence, and a blog with regular postings. Encourage your good customers to review your business on one of the many review sites. It is vita that you maintain [...]

By MVA|2018-11-26T21:30:21+00:0003/14/18|Advertising, SEM, SEO|

Retargeting – Make All Of Your Advertising More Effective

The one marketing strategy that seems to generate more client reaction than any other is Retargeting, the process of serving ads to people who have visited your site as they surf the Net. Clients are concerned it will appear to be unseemly, as if you are stalking people after they leave your site. If done incorrectly, this certainly be the case. However, if you are able to personalize the message and cap the frequency, Retargeting is one of the most powerful tools in your marketing arsenal. Why it works. As marketing professionals know, it is tougher than ever to cut [...]

By MVA|2018-11-26T21:28:56+00:0002/28/18|Advertising, SEM, SEO|

SEO & SEM- Perfect Together

Search Engine Optimization(SEO) and Search Engine Marketing(SEM) are synergistic marketing strategies that work best together. While they are different, they both play very similar roles sharing one common goal… to bring website users to your site. The goal of SEO is to attract users organically – without paying for each click. With SEM or PPC(Pay Per Click), online marketers are using a variety of techniques to proactively market the website and are willing to pay for clicks. Why You Need Both SEO takes up to 6 months to get traction. SEM can be up and running in a day providing immediate visitors [...]

By MVA|2018-11-26T21:27:57+00:0002/21/18|Advertising, SEM, SEO|

SEO Basics

Simple Steps to Improve Your Organic Ranking So this year, you have committed to improve the ranking of your website – but where do you start? The beginning, of course! Search Engine Optimization or SEO is the process of improving your website’s ranking organically (i.e. no boosts or other paid tactics that bring up your ranking). It’s not a difficult process but does require a few basic steps. First, decide what the most important features or components of your business are. For example, what do people know you for and how do they search to find a business such as [...]

By MVA|2018-09-21T20:48:38+00:0001/31/18|SEO|

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