SEO Archives - Page 2 of 3 - Metro Valley Advertising

Great Website Content

When a potential customer visits your website, they are seeking out information about your business. To convert these prospects into sales, the information on your site needs to build trust in your company and answer their questions about your products or services. Does your website have the content that visitors want to read? Everyone can write great website content with some practice. To assist you in developing the kind of compelling information that will boost sales, here are four questions to ask yourself when creating content for your small business website. What Makes You Special First, answer the question, what [...]

By John Sadowski|2021-03-03T20:04:37+00:0003/03/21|Content Marketing, Digital Advertising, SEO|

5 Cost-Effective Ways to Write a Blog With What You Already Have

Blogs are good for your SEO (or so they say) Every marketing guru we know advises business owners to use a website blog to gain traction in Google searches. They’re not wrong. Blogs can help you increase your web traffic and raise your Google search rankings. They’re also valuable resources for answering the questions that make prospects and customers hesitate before purchasing. However, we’ve found that clients are often resistant to blogging. It’s time-consuming. It’s costly. And it’s hard to come up with original content ideas. But in fact you probably have plenty of material for your blog right [...]

By Laurel Carpenter and Charles Herold|2021-04-12T20:45:54+00:0012/02/20|Content Marketing, Digital Marketing, SEO|

Combining Inbound and Outbound Marketing

A topic of hot debate these days is whether you should use inbound of outbound marketing for your Lead Generation. For those of us in marketing you know that we love to throw around buzz words. That should not be a surprise from a profession that gets people to buy things based on language. In this case, it is more than jargon. Both are legitimate strategies for Lead Generation. Which should you choose? How about combining Inbound and Outbound marketing to maximize results. Outbound Marketing What are Inbound and Outbound marketing anyway? Outbound marketing is what was called “marketing” or [...]

By John Sadowski|2020-09-23T18:42:28+00:0009/23/20|Advertising, Digital Advertising, Digital Marketing, SEM, SEO, Social Media|

Stay At Home SEO

Many businesses are now operating remotely. And in some cases, there is much less to do. This provides businesses with the opportunity to work on their own business, in particular marketing. As some marketing budgets may be reduced the value of Search Engine Optimization (SEO) is even greater. SEO is the process of increasing your website’s ranking for the purpose of getting more traffic to your site. The volume of searches may have shifted but Google is continuing to rank websites. Why not work on your SEO while you are at home? Why SEO One of the advantages of SEO is [...]

By John Sadowski|2020-04-02T13:09:38+00:0004/02/20|Advertising, Content Marketing, Digital Advertising, SEO|

Maximize Your Google Analytics

Google Analytics(GA) is a powerful tool with much to offer, whether you are a Digital Advertising Agency or a small to mid-size business owner. GA accumulates a tremendous amount of data about the traffic to a website. By following the steps outlined below you will get the most out of this free website. Once your GA account is set up add tracking code to every page of your website. It must be on every page or you will not see everything that happens on your site. Many newer sites allow for code to be placed in a header template file, [...]

By John Sadowski|2020-02-13T11:07:02+00:0002/13/20|Advertising, Advertising Agency, Digital Advertising, Google, SEM, SEO|

7 Common Local SEO Mistakes

Many businesses hurt their Local SEO with mistakes that they are unaware of. We see these mistakes all too often when meeting with businesses. Fortunately, these are errors that a relatively easy to fix. So, don’t get discouraged if you do find a few mistakes. The good news is it’s fairly easy to fix all of these. 1. No Google My Business Profile When you think of search engine optimization (SEO), then you immediately think of your website ranking in Google’s results. However, with local SEO, there’s a bit of a twist. Search for “pizza near me” and you’ll see [...]

By John Sadowski|2019-12-03T20:41:12+00:0012/03/19|Advertising Agency, Digital Advertising, Google, SEO|

Rank Higher For Less

Every business wants to be at the top of the search engine results page for their business category. But how do you rank higher for less money on Google? With some time and diligence anyone can improve their Google Rank. To be clear, we are talking about organic search or SEO. Businesses who rank highly in SEO do not get there by accident. While some might argue that improving your ranking is all about ego it is really all about business. 97% of all clicks take place on the first page and 55% of all clicks go to the first [...]

By John Sadowski|2019-10-24T17:29:50+00:0010/01/19|Advertising, Backlinks, Content Marketing, SEO|

SEO Tools

In last weeks blog we discussed some of the terms necessary to conduct a thorough SEO (Organic Search) campaign. As we noted, there are a number of components to successful SEO. Fortunately, there are also some very powerful SEO tools that can help in your efforts. Some of these tools are completely free. Others have free versions and more robust paid platforms. If SEO is part of your marketing, whether as an in-house effort or if you are outsourcing to a Digital Agency, you should be utilizing some of these platforms. Google Search Console Another free site from Google that [...]

By John Sadowski|2019-09-17T00:33:59+00:0009/17/19|Advertising, Backlinks, Digital Advertising, SEO|

SEO Terms You Need To Know

For many businesses, SEO (Search Engine Optimization) or organic search is the first building block in their marketing strategy. And for good reason. SEO can be very cost-effective advertising. SEO is always “on”, it does not need to be scheduled. Even if you are out of money it still works. So what do all of those SEO Terms mean and how do they apply to a good strategy? Many SEO experts break organic search into 3 components, On-Site Optimization, Content and Off-Site Authority. The following are some of the terms you need to know in order to develop your SEO [...]

By John Sadowski|2019-09-10T00:14:43+00:0009/10/19|Advertising, Advertising Agency, Backlinks, Digital Advertising, SEO|

SEO and the Importance of Content in Digital Advertising

In the hard and fast world of digital advertising, your product is really only as good as the content you put on the Internet. Any advertising agency worth their salt already knows the ways in which content in the physical world, from print media to billboards to commercials on TV, plays a hand in selling a good or a service, and in this digital age, the Internet presents a much larger playground. A good digital agency will know that if you put quality writing, graphics, ads, and more into the Web, the returns are enormous, enough that according to Brafton, [...]

By John Sadowski|2019-08-27T23:53:45+00:0008/27/19|Advertising Agency, Content Marketing, Digital Advertising, SEO|