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Stay At Home SEO

Many businesses are now operating remotely. And in some cases, there is much less to do. This provides businesses with the opportunity to work on their own business, in particular marketing. As some marketing budgets may be reduced the value of Search Engine Optimization (SEO) is even greater. SEO is the process of increasing your website’s ranking for the purpose of getting more traffic to your site. The volume of searches may have shifted but Google is continuing to rank websites. Why not work on your SEO while you are at home? Why SEO One of the advantages of SEO is [...]

By John Sadowski|2020-04-02T13:09:38+00:0004/02/20|Advertising, Content Marketing, Digital Advertising, SEO|

Maximize Your Google Analytics

Google Analytics(GA) is a powerful tool with much to offer, whether you are a Digital Advertising Agency or a small to mid-size business owner. GA accumulates a tremendous amount of data about the traffic to a website. By following the steps outlined below you will get the most out of this free website. Once your GA account is set up add tracking code to every page of your website. It must be on every page or you will not see everything that happens on your site. Many newer sites allow for code to be placed in a header template file, [...]

By John Sadowski|2020-02-13T11:07:02+00:0002/13/20|Advertising, Advertising Agency, Digital Advertising, Google, SEM, SEO|

7 Common Local SEO Mistakes

Many businesses hurt their Local SEO with mistakes that they are unaware of. We see these mistakes all too often when meeting with businesses. Fortunately, these are errors that a relatively easy to fix. So, don’t get discouraged if you do find a few mistakes. The good news is it’s fairly easy to fix all of these. 1. No Google My Business Profile When you think of search engine optimization (SEO), then you immediately think of your website ranking in Google’s results. However, with local SEO, there’s a bit of a twist. Search for “pizza near me” and you’ll see [...]

By John Sadowski|2019-12-03T20:41:12+00:0012/03/19|Advertising Agency, Digital Advertising, Google, SEO|

Rank Higher For Less

Every business wants to be at the top of the search engine results page for their business category. But how do you rank higher for less money on Google? With some time and diligence anyone can improve their Google Rank. To be clear, we are talking about organic search or SEO. Businesses who rank highly in SEO do not get there by accident. While some might argue that improving your ranking is all about ego it is really all about business. 97% of all clicks take place on the first page and 55% of all clicks go to the first [...]

By John Sadowski|2019-10-24T17:29:50+00:0010/01/19|Advertising, Backlinks, Content Marketing, SEO|

SEO Tools

In last weeks blog we discussed some of the terms necessary to conduct a thorough SEO (Organic Search) campaign. As we noted, there are a number of components to successful SEO. Fortunately, there are also some very powerful SEO tools that can help in your efforts. Some of these tools are completely free. Others have free versions and more robust paid platforms. If SEO is part of your marketing, whether as an in-house effort or if you are outsourcing to a Digital Agency, you should be utilizing some of these platforms. Google Search Console Another free site from Google that [...]

By John Sadowski|2019-09-17T00:33:59+00:0009/17/19|Advertising, Backlinks, Digital Advertising, SEO|

SEO Terms You Need To Know

For many businesses, SEO (Search Engine Optimization) or organic search is the first building block in their marketing strategy. And for good reason. SEO can be very cost-effective advertising. SEO is always “on”, it does not need to be scheduled. Even if you are out of money it still works. So what do all of those SEO Terms mean and how do they apply to a good strategy? Many SEO experts break organic search into 3 components, On-Site Optimization, Content and Off-Site Authority. The following are some of the terms you need to know in order to develop your SEO [...]

By John Sadowski|2019-09-10T00:14:43+00:0009/10/19|Advertising, Advertising Agency, Backlinks, Digital Advertising, SEO|

SEO and the Importance of Content in Digital Advertising

In the hard and fast world of digital advertising, your product is really only as good as the content you put on the Internet. Any advertising agency worth their salt already knows the ways in which content in the physical world, from print media to billboards to commercials on TV, plays a hand in selling a good or a service, and in this digital age, the Internet presents a much larger playground. A good digital agency will know that if you put quality writing, graphics, ads, and more into the Web, the returns are enormous, enough that according to Brafton, [...]

By John Sadowski|2019-08-27T23:53:45+00:0008/27/19|Advertising Agency, Content Marketing, Digital Advertising, SEO|

8 Crucial Elements of A Modern Website Design

This blog was written by Jeff Hecht of ClikzDigital. You can learn more about Modern Website Design go to: www.Clikzdigital.com Having a modern, up-to-date website design is a relative phrase. Some might think a website designed in 2012 is modern, while others with all of the changes in website design we have seen just in the past year believe that anything pre-2018 is already outdated. A modern website doesn't necessarily benefit from lots of bells and whistles. A clean, simple site can, in many cases improve the user experience. And the user experience is critical for Conversions and to your [...]

By John Sadowski|2019-06-23T17:50:51+00:0006/23/19|Advertising, Advertising Agency, Google, SEO|

Why PR and How To Get Started

Many business owners are confused about PR and why it should be part of their marketing. For many, public relations is a luxury. But properly crafted PR can help build a brand. According to Hubspot, PR involves the cultivation of “a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements.” To get some PR insights we turned to David Grant of Grant PR and Rachel Anteman of Saygency. “Unpaid” and “earned” distinguish PR from Advertising” says PR veteran Antman. “The overarching objectives of the two practices are similar – to [...]

By John Sadowski|2019-06-04T18:39:09+00:0006/04/19|Advertising, Content Marketing, Digital Advertising, SEO|

Links, Links and More Links

Spend 20 minutes reading on the Internet and chances are you will come across a dozen links. A link is code that directs you to another site when clicked. Links are the footnotes and currency of the Internet, allowing readers to know where content came from and helping to rank websites. In other words, links play an important role in SEO. A better understanding of links and how to build them will absolutely increase your SEO rankings. Google has confirmed that high quality content and links are 2 of the 3 most important factors in organic rankings. Google wants each search [...]

By John Sadowski|2019-05-23T00:46:03+00:0005/15/19|Advertising, Advertising Agency, Backlinks, Content Marketing, Digital Advertising, SEO|

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