When researching “marketing” for personal injury attorneys we often come across articles suggesting you need a great website, or that content marketing is important, or SEO is a must. All of these are fine tactics if used correctly. But they are not “marketing”. If you don’t understand marketing fundamentals for PI attorneys, then your tactics may well fall flat. What is marketing? It is the act of driving profitable customer action. It spans the full scope of strategies and tactics organizations use to position products and services in the marketplace, and motivate target audiences to make a purchase.  In traditional [...]

The New Year is approaching rapidly and now is the time to formulate your 2022 marketing plan, not after the new year begins. Legal marketing spend was down the last couple of years. No surprise. But that trend is already shifting as firms ramp up their legal advertising. It is estimated that by the end of 2021 budgets will be up over 13% compared with 2020. At the same time, the demand for legal services is up 7.3%, according to Thompson Reuters. How does your firm take advantage of the increase demand? With a great 2022 law firm marketing plan. [...]

Video marketing is all the rage these days. And with good reason, people like to watch video. Yet, many Personal Injury Attorneys are not sure if it is right for them. The idea of creating video can seem daunting. While creating a good video is more expensive than writing a blog it does not have to be as expensive as a national Television commercial. But Personal Injury Attorney video ROI is so strong it should convince any firm involved with advertising to jump in. People like to watch video. Most of us have noticed the increase in the number of [...]