Building Trust Through Media
Personal injury attorneys face a tough battle. The market is crowded with competitors. Many firms make similar claims, and your potential clients can't tell them apart. Smart firms help prospects make decisions by building trust through media. Trust matters more for attorneys than most other businesses. Why? People hire personal injury lawyers when they are under duress. They need someone they can rely on. But for many, attorneys are intimidating. If your firm is perceived as trustworthy, your chance of retaining a client skyrockets. Your media and messaging choices directly impact your trustworthiness. There are some clear strategies to convey [...]