Video Wins for Personal Injury Attorneys

As the digital world and the legal industry intersect, attorneys are seeking innovative ways to effectively communicate with clients, engage their audience, and bolster their marketing efforts. And video has emerged as a dynamic tool that not only meets these goals but also takes them to new heights. From video blogs to explainer videos and marketing clips, PI attorneys are embracing the power of visual storytelling. Why? Because video wins for personal injury attorneys. Video Marketing For PI Attorneys In the highly competitive world of personal injury, effective marketing is crucial for gaining clients and growing a practice. Video marketing [...]

Traditional or Digital Media

The debate continues about which media is better, traditional or digital media. For Personal Injury attorneys, the concern over which is better is real. Advertising dollars are precious and need to produce results. Mistakes need to be avoided at all cost. Many people think traditional media’s days are numbered. However, we have found that a smart blend of both can truly boost results. Traditional Media We define traditional media as those trusty sources used before we ever heard the term “Wi-Fi”. They are media channels that have been around for years. Traditional media includes Radio, TV, Print and Outdoor. Many [...]

Develop An Effective PI Marketing Budget

One of the most challenging marketing tasks for any business is establishing their marketing budget. This is true for Personal Injury attorneys as well. A quick review of “benchmarks” for the industry is not especially helpful, with ranges from 5-25% of gross revenue commonly found. To develop an effective PI marketing budget, you need to take a number of factors into consideration. Industry Benchmarks Industry benchmarks are usually nothing more than averages. If you are an “average” firm that might work for you. We find that each firm is unique, with their own needs and desires. So, while benchmarks provide [...]

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